DROID Does campaign reboots with less scary ads


While the original Droid Does campaign, which started with the original DROID and stretched all the way into 2012, was great, you have to admit that it could be a bit intimidating to some. Robots showing everything a device can do is cool, and a lot of the high-tech CGI-made sequences such as the 4G flux capacitor doohickey added a lot of flash to their commercials.

But Verizon has rebooted their Droid Does campaign, and it looks to be for the better. The first ad in the new vision is “Droid Does More” and instead of a robotic, monotonous voice rambling off a list of features, they show people using device features in every day situations.

It’s not unlike Apple’s approach to marketing, who aim to show how a device can help people more than how big its numbers are. The aim, of course, is to draw more people in and make their DROID line seem a lot more inviting.

This is evident not only with this campaign, but also with other new humorous commercials of Verizon’s for devices which don’t belong to the DROID line. See the first ad in their new campaign in the video above.

Quentyn Kennemer
The "Google Phone" sounded too awesome to pass up, so I bought a G1. The rest is history. And yes, I know my name isn't Wilson.

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  1. This is a step in the right direction. Android needs much better marketing if it wants to continue to overstep the iPhone.

    1. Android already “overstepped iphone.” It did that back in 2010. And never looked back. 

      Your comment is 2 years late. 

      1. lol that was a good one 

  2. *in robot-alien voice* DRROOIIIIDD

    1. I have to admit, I did like that robotic “DROID!” sound bite.

      1. I still do like it… it’s my text notification sound :p

        1.  that sounds awful and drive everyone around you nuts

          1. Volume control is a wonderful thing… I have little patience for people who set all their volumes at 11.

  3. Google needs to get Majel out and advertise it to death.  I seriously think the spike in iPhone sales was directly attributed to people thinking Siri could do everything.  Google advertises Chrome, how about some Android attention?

  4. Does it update? 

    … Droid doesn’t.

  5. Who’s Miguel? O_o

  6. I like this new direction, it’s one of the few commercials that will actually show what an Android devie is capable of doing

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