Apr 14th, 2012

A device name change is usually due to two reasons. Either it is getting something extra, or it is done for marketing reasons. The LG Optimus LTE has already reached major countries (Spectrum and Nitro in the US), but the South Korean found a good way to hit Samsung by changing the device’s name.

The device will now be named as the LG Optimus True HD LTE. But what exactly does this mean? One would expect the device to have a higher resolution. Maybe even a 1080p resolution, which is considered “real HD” by many. But customers will find that this smartphone also has a 720p display.

The trick here is that this is a way for LG to throw a punch at Samsung. LG believes that Samsung’s HD smartphone displays are not “real HD” due to the fact that they use pentile screens (like the Galaxy Nexus). These are in fact 1280x720p displays, but have less sub-pixels.

Furthermore, LG also believes that color saturation and energy efficiency make Samsung’s displays inferior. But such is simply a matter of opinion. Personally, the true blacks and vibrant hues are very enticing. Even if the colors are not seen as “natural.”

Regardless, LG believes that their IPS displays are much better, and considered “True HD.” And from now on, users will be reminded of such every time they read the name of the device. What do you guys say? Do you prefer HD Super AMOLED or HD IPS displays?

[Via: Engadget]

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