LG Officially Unveiling L-Series Line of Phones at Mobile World Congress


LG has just confirmed that they’ll be bringing at least three devices to Mobile World Congress. The devices will be the first in their L-Series line, a series which focuses on LG’s new design philosophies for 2012.

The devices set to be launched are the LG Optimus L3, LG Optimus L5, and the LG Optimus L7. Each of these devices increase in screen size the further down the line you go – we’ve got 3.2 inches, 4.0 inches and 4.3 inches, respectively.

We’re guessing that these devices will also be entry-level, mid-range and high-end, respectively. Those last two? They’ll be running Ice Cream Sandwich at launch and are set to be here in the first half of this year.

The L3 will probably be running Gingerbread and is said to be here this March. We won’t know more on the rest of its official specs until Mobile World Congress. We’ll be sure to capture it all, front row and center. Read on for full press details.

LG Takes Design Philosophy to the Next Level
with Line-up of Stylish Smartphones

SEOUL, Feb. 21, 2012 – LG Electronics (LG) makes its boldest move yet in its strategy to attain smartphone leadership with the launch of its new design identity, L-Style, at the 2012 Mobile World Congress (MWC).

The core essence of L-Style involves a timeless design with finer details that further differentiate LG’s mobile devices from the competition. LG’s design leadership has been well established in the past with a successful track-record that includes the Black Label Series phones such as the Chocolate and Shine.

“Design is consistently the top or second most important factor for customers when choosing a mobile phone,” said Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company. “With smartphones, we sometimes took a more functional approach to design but with L-Style we’re going back to our roots as a company focused on how our products fit into the lifestyle of our customers.”

L-Style’s design philosophy is comprised of five aesthetic elements: Modern Square Style for a comfortable grip, Floating Mass Technology for a slimmer look, Seamless Layout for a more intuitive arrangement of keys, Harmonized Design Contrast utilizing metallic accents and Sensuous Slim Shape that naturally draws one’s attention.

Three new smartphones to be unveiled at MWC will initially feature the L-Style look. The Optimus L3, with a 3.2-inch display, will first launch in Europe this March. This smartphone will be followed by two other devices in the first half of the year running Android 4.0 Ice Cream Sandwich: Optimus L5 with a 4.0-inch display and Optimus L7 featuring a 4.3-inch screen.

Market availability and additional hardware specifications of all three models will be announced at a future date.

Quentyn Kennemer
The "Google Phone" sounded too awesome to pass up, so I bought a G1. The rest is history. And yes, I know my name isn't Wilson.

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  1. After the random reboots, the binging, and the lack of update. support (late GB, unlikely to get ICS despite being released less than a year ago as a top of the line phone), I will never buy another LG phone.

  2. left: 7.1; right: 8.9

    1. which the women or the phones?

      1.  Something about them makes me think ‘Eastern European Porn Stars’…

    2. seriously? I think the one on the left looks a good bit better. Just my opinion. The one on the right is just kinda creepy lookin.

  3. dammit LG, just make a phone with a 5 row keyboard and take my money.

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