Sprint will soon be rolling out their LTE network and just as when Verizon did it, many have wondered what this would mean for the future of their truly unlimited data plans. As you know, Sprint uses unlimited data as a major marketing campaign to sway customers away from the other three big carriers here in the United States.
Even with a focus on those lucrative plans, though, Sprint is not yet committed to any particular direction. When asked about the topic, vice president of product realization David Owens simply said “we haven’t announced pricing and service plans yet.” All of that was preceded with a lot of fluff in PCMag’s account of the conversation.
It is a bit troubling to see Sprint not committing to unlimited data for LTE yet but there could be a number of different reasons why they aren’t saying anything. I won’t speculate on that, however. I’ll just say that Sprint consumers shouldn’t worry too much about their data at this point – they’re all in with their unlimited fork and we imagine it will take quite a while to phase it out of their marketing campaign.