Panasonic Introduces New Line Of Near-Indestructible Toughpad Tablets


Panasonic, who has yet to jump on the Android bandwagon, has just announced their first foray into the Android tablet scene with their new line of Toughpad tablets. These aren’t your normal tablet “toys” for the average consumer — no, sir. These are more aimed at the enterprise/military markets with a focus on durability and security. Oh, and as the name suggests, these Toughpads are meant to take a severe beating. In fact, “beating” may be too sissy of a word seeing how Panasonic’s new promo video shows these guys to be damn-near indestructible.

The 10.1-inch A1 features a 1.2GHz dual-core Marvell processor, 1GB of RAM, 16GB of storage, 5MP rear/2MP front facing cameras and runs on Android 3.2 Honeycomb. The device will debut in the spring and carry a $1,300 price-tag (yes, you read that right). The smaller 7-inch B1 will be released shortly after with more details and specs coming soon.

Once again, these aren’t aimed at your average soccer mom or Joe Schmoe and are more geared for business sectors like aviation, construction and field sales. Panasonic will also release a complete set of “professional-grade accessories” like cases, mounts, printers, keyboards, magnetic stripe readers, Smart Card Readers and multi-unit storage and various charging options. Full press release can be found below.


World’s most reliable 10” and 7” tablets deliver the enhanced security, advanced device management and application eco-system required by business and government users

Secaucus, NJ, November 7, 2011 – Panasonic, an industry leader in rugged, reliable handheld and tablet computers since 1996, today unveiled the Toughpad™ family of professional-grade Android™-powered tablets (#Toughpad), which includes a 10” and 7” device. The devices—targeting mission-critical and highly mobile workers—will be supported by an eco-system that includes an enterprise focused app store, peripherals, developer tools, deployment support and more.

The 10” Toughpad A1, available first, is ideal for highly mobile outdoor workers in markets like aviation, construction, field sales and the public sector, where exposure to extreme environments is a constant challenge and the consequence of a failure is significant. The device can also be used as a tool to optimize business processes as a cost effective pen / paper replacement. The 7” Toughpad B1 targets similar markets, but in applications where screen real estate is not as critical and where device mobility and portability are critical.

“Panasonic has been a leading force in the government and enterprise mobile computing space—including tablet, convertible tablet, and handheld devices—for over fifteen years,” said Rance M. Poehler, President, Panasonic Solutions Company. “For many manufacturers this is new territory, but it’s currently one of Panasonic’s growing product categories. Because of this, we have the unique ability to apply our market knowledge, intellectual property, engineering and R&D resources to deliver an Android-powered tablet that is radically different from the largely consumer-based devices on the market today. The Toughpad tablets are developed from the inside out to address the needs of the business users. As a result, our customers will get the most rugged, reliable and enterprise-appropriate tablets in the world – helping to drive efficiency and productivity in ways that were never possible. The Toughpad tablets will be backed by our world class service and support infrastructure, including our U.S. dedicated hot-line support, 2 day or less service turn-time, and our customer facing field engineering staff.”

Panasonic has created a purpose-built line of Android-powered tablets, designed with enhanced security, long product life, and advanced device management in mind. The Panasonic Toughpad family will allow government and commercial enterprises, as well as SMBs, to realize the true potential of tablet computing without sacrificing security and while delivering a high return on investment.

Enterprise-class Security
Enterprise-class mobile computing requires an enhanced level of device security that is not available in today’s tablet market. To address this need, the new Toughpad family is designed with security in mind. The Toughpad A1 incorporates security embedded at the hardware level and offer technologies like hardware and software encryption, enhanced VPN, dual factor authentication, trusted boot and device management. This enhanced level of device security means the Toughpad A1 will be compliant with FIPS 140-2 for Federal government use and HIPAA ready for healthcare environments.

The Toughpad™ family can be managed with a custom set of low level controls that provide IT Administrators with unprecedented power over their Android-powered devices. This level of mobile device management (MDM) is essential for successfully deploying and managing Android-powered tablets in the field. These controls allow IT managers to distribute applications in a one-to-many environment, secure devices from unauthorized use and many other granular features not found in consumer-grade Android-powered tablets.

A Rich Application Environment for Government and Enterprise Mobility
Besides having access to the existing selection of Android Market™ applications, the Toughpad is supported by the Business AppPortal™, an enterprise-focused app store offering best-of-breed vertical market specific solutions as well as applications addressing broad enterprise concerns, including Mobile Device Management, security and virtualization.

This highly secure, cloud-based user storefront allows IT Managers and developers to store, download and test applications for use on their Toughpad devices. Panasonic will also offer private application stores within the Business AppPortal, which businesses can customize to meet their specific needs.

Purpose-built for Real-world Mobility
The Toughpad A1 has a high brightness, 10.1” XGA capacitive, multi-touch, daylight-viewable screen so mobile workers, in markets like supply chain logistics, utilities and the military, can easily see critical data and operate the device regardless of lighting conditions.

The Toughpad A1 offers a stylus and active digitizer, enabling flexible data entry in the field, as well as signature capture and handwriting recognition functionalities—ideal for sales, customer service and mobile point-of-service environments. Other features include integrated cameras, a serviceable battery, multiple options for peripheral connectivity and battery life that will accommodate a full day of work.

The new Toughpad family is designed to meet many of the same durability standards as Panasonic’s Toughbook PC product line. The devices have MIL-STD-810G ratings for drops as well as ingress protection ratings for resistance to dust and water. The Toughpad A1 is also rated for use in a wide range of temperatures. This elevated level of durability results in tablets that deliver reliability in almost any environment, assuring maximum mobile worker productivity.

The Toughpad A1 offers optional 4G (LTE or WiMAX) mobile broadband as well as Bluetooth® v2.1 + EDR, 802.11a/b/g/n Wi-Fi and satellite GPS.

Panasonic Toughpad™ A1: Select Features and Specifications
Operating System
Android™ 3.2 (Honeycomb)
Marvell 1.2 GHz Dual-Core Processor
Optional Storage
MicroSD optional up to 32GB
500 nit, daylight readable, 10.1” XGA (4:3), capacitive multi-touch with anti-reflective and anti-glare treatment and built in ambient light sensor
Battery Life
10 hours (serviceable battery)
2.13lbs (without pen)
Drop Rating
4 ft.
Ingress Protection
Temperature rating
14F to 122F (operational)
Micro-USB, microSDHC, micro HDMI
5MP rear, 2MP front
4G (LTE or WiMAX), 802.11 a/b/g/n, Wi-Fi Hotspot, Bluetooth v2.1 + EDR, Satellite GPS
Security Features
Hardware-level security, FIPS 140-X and HIPPA compliant, cable lock slot
10.5 x 8.3 x 0.67 in.

Pricing and Availability
The Toughpad™ A1 will be available in the Spring of 2012 starting at $1299. The Toughpad B1 will be released later in 2012, with more details coming closer to availability. Both devices can be purchased through authorized Panasonic resellers.

Sales inquiries for Panasonic’s Toughpad family of Android-powered tablets should be directed to [email protected] or 877-803-8492.

The Toughpad family comes standard with the industry’s most comprehensive 3-year warranty.

Panasonic will offer a full set of professional-grade accessories to support the Toughpad line, including cases, mounts, printers, keyboards, magnetic stripe readers, Smart Card Readers and multi-unit storage and charging solutions.

More information on the Toughpad tablets can be found at

Images of the Toughpad can be found on the brand’s Flickr page; various Toughpad videos can be found on the brand’s YouTube page and an article discussing enterprise tablet computer deployment considerations can be found on the brand’s blog –

Follow the Toughpad™ Brand (#Toughpad):
The Panasonic Toughpad brand can be followed on various social media channels, including Facebook, Twitter, YouTube, Flickr and

Chris Chavez
I've been obsessed with consumer technology for about as long as I can remember, be it video games, photography, or mobile devices. If you can plug it in, I have to own it. Preparing for the day when Android finally becomes self-aware and I get to welcome our new robot overlords.

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  1.  The device will debut in the Sprint and carry a $1,300 (yes, you read that right). 

    how many errors can you spot here? =P

    1. For what it is – enterprise friendly/rugged touchpad, probably $800-1000 is reasonable. I wouldn’t be surprised to see it drop down to that range. Not sure how I feel about this being a sprint exclusive either though.

      Still good to see rugged devices all the same, stuff has uses.

    2. Well yeah.. you read it right then xD

  2. double post >_< stupid disqus

  3. What a ridiculous price tag even worse than the jetstream

  4. So it can manage to take a beating like that, yet it can’t manage to launch with a tasty ice cream treat on it. Bumber.

  5. This tablet isn’t for consumers.  The display being 
    500 nit, daylight readable is what it’s all about. If the display and ruggedness really deliver then the construction/engineering industry just found the new device to replace windows ce devices.  I can’t wait to play with this. This is the beginning of the end for windows ce based ruggedized industrial devices. This is cheap compared to a lot of those devices. Motorola has got to be cooking something up in this area as well.

    1. moto did already, forgot the name though…google it ;)

  6. Jesus Christ is the way to Heaven!
    Email me at [email protected] for more details please.

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