By 
While Millennial is far from the end all be all in OS market share, it’s always interesting to see how Android web usage grows over time and how its numbers stack up to more elaborate figures. They found that Android is now doubling iOS in impressions with 56% to 28%.
It’s in line with reports from major analytics firms, having Android steadily outpacing iOS along with other competition. RIM was third with 17% and, as expected, Microsoft and Symbian both had 1% each. We’re kind of disappointed they weren’t wrapped up into the “other” category.
As for devices, Millennial is a bit misleading here. They have the “Apple iPhone” leading the pack with roughly 12%, though they’re likely encompassing all iPhone devices into one. We suspect they did the same for the Optimus series and the Motorola DROID series.
From there, the breakdown would probably look a lot more even. Apple also led OEMs overall with 23% while Samsung, HTC, RIM, Motorola and LG trailed with 16%, 15%, 11%, 10% and 9%, respectively. You can find more visuals at the link ahead. [Millennial]
How are “impressions” metered? What exactly is an “impression”??? Serious question here. I really don’t feel like digging through their site to figure all that crap out :)
“As for devices, Millennial is a bit misleading here. They have the “Apple iPhone” leading the pack with roughly 12%, though they’re likely encompassing all iPhone devices into one”
Who would’ve thought that them measuring iPhones on the number of iPhones.
I think you meant to say iOS.
No, they said “Apple iPhone” instead of mentioning which iPhone. Same with all the other phones (Optimus, DROID) I mentioned. For most devices they listed specific phones for OEMs. Tablets were not figured into that part of the breakdown (see the link ahead, you have to register)
What tha hell are “Impressions” ?
You see the ad, you’re impressed
IDC, Gartner, Nielsen?