With lots of different platforms, tons of different phones on each platform, and a multitude of outlets and avenues where businesses are connecting with their customers, the question of “how do I get people to download my app?” isn’t easily answered. That’s the goal of Get.it and after seeing a demo we were pretty convinced that businesses and consumers alike would find it pretty slick:
For app developers, you simply sign up for a free account, provide a link to your application on the various marketplaces it exists, and Get.it does all of the dirty work. In our example, we were visiting the Facebook page of a game, we chose to “Play on mobile”, it asked us for our phone number, texted us a link to the app, and it properly identified my Droid X and clicking the link led me right to Android Market.
That was just one example of how Get.it can work but with a little bit of creativity, app developers and marketers can create simple yet compelling ways for their visitors, customers, users, and passers-by to install their application. Of course, this works most effectively for businesses that already have a following and are attempting to extend their presence in the mobile realm.
You could create a landing page for your app and have users input their phone/e-mail and easily download it. You could print out a QR code and insert it in an ad or have it at an event. And regardless of whether you’ve got a Samsung Captivate, T-Mobile G1, iPhone 3G, Blackberry Bold, or some Windows Phone, it will send you directly to the proper market for downloading the app.
Not only is this great for businesses trying to create and develop a mobile relationship with their users, it’s great for consumers too. With a very minimal amount of steps and confusion, they can decide they want to download an app and easily have it laserbeamed to their device. Sure, Android Market already does this, but many users don’t understand or use this feature of the market. Everybody understands getting a TXT and clicking a link.
Another interesting feature is the ability to track how many people are inputting their information and actually downloading apps as a result. Right now there are both free and paid versions of Get.it – check out their website for more.