Google Adds Deals to Latitude Checkins


Looks like Google’s pressed their “fast forward” button on this check-in game as they’ve rolled out yet another new feature – deals. It’s said that this was only in trial for limited areas and businesses, but Mashable is reporting that the service has been extended to everyone in the nation and a respectable list of partners have signed on to participate.

Those partners include, Arby’s, Macy’s, RadioShack, Finish Line, Famous Footwear, Great Clips, Naturalizer, Tasti D-Lite, Quiznos, Wireless Zone, Cellairis, PostNet and American Eagle Outfitters. Merchants can limit certain deals to those who have a certain status at their store. For instance, a VIP at American Eagle might get 20% off of a pair of pants or a shirt.

It’s not surprising at all as we see this fresh check-in market evolve and as we see all major players rushing to innovate their product to keep up with the times. The addition of deals is a natural extension for technology of this sort and it makes me wonder what we’ll be seeing next in this space from competitors looking to differentiate themselves.

Quentyn Kennemer
The "Google Phone" sounded too awesome to pass up, so I bought a G1. The rest is history. And yes, I know my name isn't Wilson.

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  1. When will this be available in Amsterdam? I’m looking forward to 50% off my next hooker ^_^

  2. Still no Buzz for Apps accounts :(

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