American Express Issues Challenge to PayPal with Serve, Android App Now Available


For years, the world of personal payments via electronic means has be dominated by one company and one company alone: PayPal. Enter Serve, an American Express answer to the market begging for some competition. Just like PayPal, users with Serve accounts can send each other money, but that ain’t all. Money can be transferred to a pre-paid debit card for purchases in the real world and sub-accounts allow for money to be allotted to others (such as a spouse or kids) for spending. Don’t worry, spending can be monitored and limits enforced to prevent your cash line from running into the ground.

Of course, the new service comes with the no pre-requisite mobile apps. Serve is available for Android with features such as sending and requesting money, adding funds and managing your account, and split-the-bill for group purchases. Find it now in the Android Market.

Android Market Link: Serve

[via MobileCrunch]

Kevin Krause
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  1. Sux. US only?

  2. Finally, can’t stand paypal! AE you will get my modest transactions.. fail not to be international tho.

  3. Hitchhiker’s Guide to the Galaxy sums up AE:

    “The American Express Card is not accepted anywhere in the known Universe.

    Ford Prefect carries it because he finds it useful to carry a form of currency that no one will accept.”

  4. Can’t wait for this to be implemented into websites such as ebay. It will force paypal to add more/new features.

  5. Unfortunately Ebay won’t allow this method of payment. They only allow paypal because they own it and it gives them a bigger cut from ebay sales.

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