Google Maps Sees 40% of Traffic from Mobile, Navigation Expected to Log 2 Billion Miles this Year


While SXSW isn’t a tech show in any traditional sense, the convergence of art, media, and technology invites a wide range of folk to attend the event in Austin, TX every year. Of course, Google was on hand and their very own Marissa Mayer offered some insight into the current state of Google Maps and where it might be headed in the future.

Mayer revealed that 40 percent of Google Map’s traffic comes from mobile devices. This number shouldn’t be too surprising considering the availability of Maps on the Android and iOS, the two platforms currently dominating the smartphone market. Perhaps more interesting is the projection that Navigation within Google Maps will rack up 2 billion user miles by the end of 2011. That’s a whole lot of driving and a whole lot of directions.

However, Mayer admits that Maps isn’t a perfect product. Out of those 2 billion miles, there are certainly some instances of misdirection on Google’s behalf, something Mayer stressed could be solved through better customer support. Another area Mayer sees needing improvement is the consolidation of many services and brands into more complete products. This includes things like Google Places and Google HotPot, two things that she would like to see merged into a single entity. You could add in Google Latitude and roll them all into Google Maps, for that matter.

Mayer will be a leading force in Google’s new ventures into location-based technologies, an area Google has admitted needs improvement in the past. We’d agree. Google has been a bit behind on location services, but things look brighter for the future.

[via IntoMobile]

Kevin Krause
Pretty soon you'll know a lot about Kevin because his biography will actually be filled in!

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  1. She’s hot!

  2. Dude yeah, my first thought was who is that hottie?? lol Kevin Krause are you hittin that bro?? lol

  3. HotPot?

  4. Her pic was up on engadget this morning … yes she’s definitely easy on the eyes, and smart as hell too apparently.

  5. So glad to see a story about Austin, TX on here. I wonder if I will bump into Marissa Mayer. I’ll ask her out if I do.

  6. Mayer received her B.S. in Symbolic systems, graduating with honors, and M.S. in Computer Science from Stanford University. For both degrees, she specialized in artificial intelligence. In 2009, the Illinois Institute of Technology granted Mayer an honoris causa doctorate degree honoring her pathfinding work in the field of search

  7. and she’s married.

  8. see? She’s married.
    Now you can all hate me now for killing your fantasies.

  9. And rich as hell. Think she’s been around since very early on.

  10. She could be my boss!

  11. Luke: She’s rich.
    Han Solo: Rich?
    Luke: Rich, powerful. Listen, if you were to rescue her, the reward would be…
    Han Solo: What?
    Luke: Well, more wealth than you can imagine!
    Han Solo: I don’t know, I can imagine quite a bit.

  12. Funny thing is none of that traffic is from a galaxy s phone. We all know how awesome the gps is in that particular series of phones

  13. Obviously you don’t. Otherwise you’d know that gps on the Galaxy S line was fixed months ago. Mine has worked great since October. Others have taken longer, but fixed nonetheless.

  14. uhm dude. ive tried the hardware fix. ive tried official releases. ive tried Team whiskey, axura, trigger. every single blasted rom out in the XDA section for the vibrant.

    trust me. THE GPS IS FUCKED. shut up.

  15. um, something about maps and google, er, wow, Marissa Mayer is gorgeous, drool…

    sexy AND smart, it’s win win

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