Aug 25th, 2010

Hey advertisers, you might want to listen to one of the leading servers in the mobile ad industry: Android users click ads a lot more frequently than iOS users. According to Chitika’s latest numbers round-up, 80% more Android users click the ads they’re presented with than users on iPhones. The hard numbers can be seen in the picture that follows.

CTR-of-Android-vs-Apple

The data is based on a sample of over 1,300,000 impressions through their network – not necessarily the amount of impressions, though Chitika wasn’t clear on this in their brief report. The gap between the iPad and Android isn’t as staggering, but it’s still notable (and most likely varies based on other factors).

[via TalkAndroid]

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