Smartphone Apps Could be a $15 Billion Industry by 2013


According to the latest data by analytics firm Research2guidance, the mobile app market for smartphones is quickly growing to be a highly profitable industry. Earning $2.2 billion for the first half of 2010, 3.8 billion downloads tops the number of total downloads for all of 2009, which sat at 3.1 billion. But taking it one step further, Reasearch2guidance’s report projects that by 2013 the smartphone app market could be worth upwards of $15 billion worldwide.


If you happen to think that number might be sitting on the high side, it is actually quite conservative compared to GetJar’s estimation that the industry could be valued at $17.5 billion by 2012. [We can see the comparison as unfair, since the Mayan doomsday calendar predicts the world could end before 2013, making it impossible for Research2guidance to live out their claims.] Either way you slice it analysts are putting big money into the app industry, a no-brainer considering the rapid rise of smartphone use around the world thanks to Android, the iPhone, and other players like RIM. Research2guidance’s view on that? A projected 1 billion smartphone users worldwide by that same 2013 mark.

[via IntoMobile]

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  1. And I hate Google for excluding Sweden in this opportunity.

  2. Hate Sweden.

  3. maybe Sweden has a problem with an open market. We know this is a problem for other countries. South Korea, for example, doesn’t allow the games category because they aren’t rated.

  4. i’ve had a few swedish couch surfers. and let me tell you, i will never be able to hate sweden. DAMN. you swedes spawn some beautiful young woman (and willing too.)

  5. so assuming 70-30 cut, 30 percent of 15 billion is 4.5 billion and assuming apple to make 3 billion of that, so per quarter it is just 750 million dollars. Really a small number compared to how much Apple makes per quarter.

  6. India has also been a victim of the Google policy and also developers from india

  7. You guys know this doesn’t just include the google marketplace right? Read the title, “SMARTPHONE APPS” not google marketplace.

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