Motorola Says “No Jacket Required” in Their Own Tongue-In-Cheek Droid X Promotion
This Antennagate war is starting to get just as juicy as I anticipated. I knew Apple would receive backlash from some of the companies they attacked during their iPhone 4 press conference that addressed the reception issues due to faulty antenna design, but I didn’t think it’d blow up into an all out dung-slinger between the various companies’ marketing departments.
Samsung already took a couple of sharp stabs of their own at Apple, but Motorola wants in on the fun after Apple decided to single them out for no good reason. Their rebuttal? Our phone doesn’t require a jacket. That big bold text just isn’t enough, though. Read through the annotations and the concluding text at the bottom.
“Dual antenna design; one at the top of the phone and one at the bottom.” That just screams “Our engineers were sensible enough to compensate for attenuation problems.” The bottom bit really drives the stake through the heart, though:
At Motorola, we believe a customer shouldn’t have to dress up their phone for it to work properly. That’s why the DROID X comes with a dual antenna design. The kind that allows you to hold the phone any way you like to make crystal clear calls without a bulky phone jacket. For us it’s just one of those things that comes as a given when you’ve been making mobile phones for over 30 years.
Oh boy, oh boy, oh boy. This has become quite the regular soap opera to wake up to in the morning. Apple – if you’re reading this – please stop. You’re not helping yourself. You’re not helping the public. I and many other people most likely would’ve forgotten about your antenna problems if you didn’t go off on a sling fest. You’re like the kid in elementary school that everyone’s pointing and laughing at and you decided to make a lego weapon that ended up not working when you tried to bring it in the next day. It’s old, tired, and is having even more of a negative effect on your image than you probably care to realize.
I digress, though, because the main thing to take out of this story is a good laugh and some pride at how some of the Android supporters (on the hardware side of the equation) are coming together to try and shut Steve Jobs up. Kind of reminds me of this awesome t-shirt.