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Simplify Media Was Acquired Specifically For Android’s Streaming Music Capabilities

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Remember that cool streaming music functionality that Google’s Vic Gundotra showed off at yesterday’s I/O keynote? Now we know where it’s come from. According to ReadWriteWeb, Google acquired a company called Simplify Media a couple of months ago. The acquisition was followed by a suspension of their services and the need to pull their app from Apple’s app store.

simplify-399x399

Their efforts with the reportedly popular service won’t go to waste, though, because Google brought them on to develop the service specifically for Android. For those that weren’t able to see the keynote, Google demonstrated functionality that allows you to stream music (and other media) directly to your phone from your desktop.

If Google can’t innovate from within, then they have no problem throwing their dollars behind a company that can – and that’s why Android’s future remains very brightly lit.

Quentyn Kennemer
The "Google Phone" sounded too awesome to pass up, so I bought a G1. The rest is history. And yes, I know my name isn't Wilson.

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4 Comments

  1. “f Google can’t innovate from within, then they have no problem throwing their dollars behind a company that can – and that’s why Android’s future remains very brightly lit.”

    I wouldn’t be as harsh to say Google buys technology/company when they can’t innovate within! Its true for any company as a matter of fact! They mostly buy companies cause they already have an innovation going on and their new acquisition will be an add on to them rather than reinventing the wheels!

    Either way its nice to see this feature being implementing in Android.. I was a little worried with Lala situation and Apple…..

  2. I would love to see them acquire Grooveshark to create an all encompassing streaming service. You could stream your library from your desktop, or stream for a service like Grooveshark much like Apple with Lala.

  3. This and the Google AdMob deal have to be thorns in Apples’ side.

    Apple: Screw you Google.
    Google: No, screw you, harder!

  4. So, apparently Andy Rubin said in a gizmodo interview that the simplified technology is in froyo. But, I can’t find the app or the software. WTF… maybe there is truth to the current froyo not being the complete version.

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