I feel bad for BlockBuster, I truly do. Most of it is for selfish nostalgic reasons: I can remember walking to the local shopping center with parents and/or buddies, finding a VHS – or later on DVD – bringing it home, popping it in, and watching a good PG-13 movie. At the time I thought my mom was ruining my life for not allowing me to watch Rated R movies. But luckily- I also had friends with those little “black boxes” that got everything Rated R and a couple levels beyond if ya know wh-
Sorry, back on topic. BlockBuster is $1 billion in debt but they’re not done trying to reach their hand out of the grave that Netflix help dig – they’re now offering On-Demand video on T-Mobile’s HTC HD2 and will soon be launching an Android application.
BlockBuster signed an agreement with Warner Brothers and Time Warner that will deliver content through the BlockBuster application a month before competitors like Netflix and Redbox have access. What that will cost them? I have no clue. What that will mean with handsets that deliver HDMI-Video out? Probably nothing if Google TV becomes a reality you could just snag the application on there!
The move is definitely a good one though as BlockBuster needs to do some forward thinking, innovating in an area that won’t soon go the way of the VHS. If you ask me, Netflix should be similarly concerned as the connected home becomes more and more of a reality and within 5 years I’m thinking some sweeping changes will occur. Why get a DVD in the mail when you can download a movie online and watch it directly on your TV? To be fair, Netflix IS doing some of this stuff now.
But BlockBuster? I’m not sure if they can survive, especially in the face of competition that has zoomed past them with more modern solutions to the home-movie-goers needs. Luckily we have awesome readers who know EXACTLY what the fate of BlockBuster will be. Too little too late if you ask me.
[Via CNN Money]