Big In Japan Buys Snappr Off Clearance Rack For ShopSavvy Boost


big-in-japanBig In Japan is the company behind one of Android’s most popular applications – ShopSavvy. Scan a barcode and in a matter of seconds you can see where online and locally you can buy the product for cheaper as well as read reviews, make wishlists and more.

Meanwhile, Snappr used to be a big player in 2D barcode technology but late in 2009 the company folded according to TechCrunch. Now it appears they’ve been unfolded and acquired by Big In Japan, allowing them to utilize Snappr’s technology in their own apps. In addition, Snappr founder Philip Stehlik will sit on BIJ’s board of advisors.

snapprCheck it out – they’re former website ( already redirects to their new home ( They take a minute to praise Philip for his work with Snappr and claim he has already helped the company a great deal, mentioning they’ve been hard at work incorporating Snappr into ShopSavvy. But here is what I find most interesting:

shopsavvy-qr shopsavvy-qr2

ShopSavvy’s new branding campaign aims to not only put a QR code on advertisements, but also label it with a “Scan with ShopSavvy” logo that I think is absolutely brilliant. You don’t know HOW MANY TIMES I’ve been asked what those little barcode looking things on posts are… and the Savvy people at ShopSavvy aim to bridge this American gap:

The biggest problem with QR Codes is that American consumers don’t know what a 2D barcode is. They need some help understanding how to react to a QR Code printed on a billboard or in a magazine advertisement. Our ‘Scan with ShopSavvy’ program was designed to solve this problem. Millions of ShopSavvy users already use the application to scan 1D barcodes, but many of them have no idea that ShopSavvy will scan open standard 2D barcodes (i.e. QR Code), but they do understand the concept of scanning.Our ‘Scan with ShopSavvy’ program allows brands to leverage our ‘trained’ user base by including our ‘Scan with ShopSavvy’ badge anywhere they print a 2D barcode. Consumers can use ANY QR-capable scanner (50+ today), but the program attempts to short circuit the call to action by showing the user he can use an application he already has on his smartphone.

ShopSavvy is offering this capability to the vast majority of brands for FREE as a way to promote QR codes overall (and their brand of course). They also provide analytics by tracking how many times it has been scanned – I’m assuming by passing each scan through a redirect link.

ShopSavvy is a great success story and I’m glad to see they’re not being complacent but constantly moving forward. I can’t wait to see one of these ads in public.

Rob Jackson
I'm an Android and Tech lover, but first and foremost I consider myself a creative thinker and entrepreneurial spirit with a passion for ideas of all sizes. I'm a sports lover who cheers for the Orange (College), Ravens (NFL), (Orioles), and Yankees (long story). I live in Baltimore and wear it on my sleeve, with an Under Armour logo. I also love traveling... where do you want to go?

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  1. I once saw a movie poster in a theater that was just solid lime green with a giant QR code in the middle. I got giddy with excitement as it was the first time I had ever seen one in the wild (I live in Las Vegas, NV). I scanned it and it took me to a special behind the scenes look at “9” (decent animated film with peter jackson involved in some way). I was really cool, but I bet most people were just confused. The “scan with shopsavvy” logo would have gone a long way.

    Here is the movie poster for those interested:

  2. Correction: It was Tim Burton that was involved in some way.

  3. Pricecheckah is better than ShopSavvy. It uses the great redlaser barcode scanner, but gives you results from Amazon, eBay, walmart, overstock, as well as Google. It even let’s you put in your own stores.

    And at only 99c.

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