Android Capturing Hearts, Minds & Momentum


It wasn’t too long ago that if you asked someone what Android was, you were more likely to get a blank stare than a passionate response. Thanks largely to the amazingly successful Motorola Droid and Verizon Wireless campaign, this whole “Android” thing has captured the attention of regular, everyday consumers.

In a study conducted by ChangeWave, 4,068 consumers were polled and the most striking discovery:

But more importantly, 21% of those planning to buy a smart phone in the next 90 days say they’d prefer to have the Android OS on their new phone – a monstrous 15-pt jump in just three months.


I’d love to know the exact wording of the question and if I could pose some questions of my own I think we would learn some interesting things. For example, do consumers know the difference between “DROOOOOOOOOOOID” and “Android”?

But it’s inevitable… Android is going to be universally acknowledge, known and used – and this is good evidence to support that claim.

Rob Jackson
I'm an Android and Tech lover, but first and foremost I consider myself a creative thinker and entrepreneurial spirit with a passion for ideas of all sizes. I'm a sports lover who cheers for the Orange (College), Ravens (NFL), (Orioles), and Yankees (long story). I live in Baltimore and wear it on my sleeve, with an Under Armour logo. I also love traveling... where do you want to go?

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  1. It just goes to show if you educate people rather than just spend billions on advertising, you can still achieve great market penetration!

  2. Do these people than plan to buy an Android phone realise how broken they are? And how little support they are going to get from Google?

    How it’s been NINE MONTHS since Google asked on their own forum about the Market Apps download problems – unsuccessful and downloads not starting – and how after a total of over 600 replies, they have managed to not give ANY feedback whatsoever. Not even and acknowledgement that they are reading the replies?

    Or how Google, who own YouTube, are not able to make a YouTube app that actually plays anything? We have two Android handsets in the house and NEITHER will play anything at all from YouTube.

    There’s SO much not working and all Google can do is to develop “search by voice”, Goggles and animated wallpapers!

  3. Every once in a while someone will come into the irc channel asking about this “droid phone” … when in reality he has a mytouch3g… tsk tsk

  4. @Brykins, i dont know what your talking about. Maybe you don’t have internet

  5. @brykins. I have used a lot of android phones including my nexus one and love them all. Make sure u have internet service

  6. @spence +1

  7. @spence r maybe he dropeded his phones a lot r he could have got his phones right when they came out which can mean problems a lot of times

  8. @Brykins my Hero needed a ROM update before things went smooth. are you sure yours are up to date?
    and, yes, bluetooth is still waiting for the Android 2.x fix.
    HTC: come to the rescue!!!

  9. Whatever happened to Phandroid promising us a Nexus One Review? I was honestly waiting for a nice review of the Nexus One and a comparison between the Droid and the Nexus One. I can’t even describe how disappointed I have become. Look what Phandroid told us “We should have some more videos (including a comparison between the Nexus One and the Droid) WITHIN THE NEXT FEW DAYS – as we want to give it an accurate review – so stay tuned for that.”

  10. @Brykins
    My Android plays YouTube videos.. granted there are some that won’t play (it depends on the format the video is in).. The only problem I have had with a Market download, was an update and my battery was low.. went home and charged and it went right through. The first problem is a video codec problem, I imagine there is more to it, than just writing code to make it work (licenses patents etc). The second problem has to do with the network provider, and in my case the phone battery. I think you have a total lack of understanding of Google’s role in Android. Your “complaints” and demands for support should start at your cell phone network, and then your handset manufacturer. Would you call Microsoft if your PC could not connect to the internet ? or if it wouldn’t play a certain video ?.. never mind, you probably would.

  11. @Brykins,

    Had difficulty understanding your post. But if I were you, I would call your carrier customer service. I’ve had a few issues with my G1 in the 14 months I’ve had it, and T-Mo has replaced my G1 on one occasion, and helped get configs corrected for others. Ultimately, my G1 has functioned beyond expectations and only limited by the memory and base processing power. You might need to disable wifi if you’re having download issues, and see if that corrects it.

  12. Don’t feed the troll.

  13. @Brykins: Learn before you spurn. Think before you dink. Sad you’re mad. But…your butt. Know not, show out. Your life, some strife. Android not void. Frugal with Google.

  14. Alternately, he could just make sure he has enough space on his phone for what he’s downloading. Updating and downloading apps simply doesn’t happen if that spiffy “storage low” icon shows up on the drop down window shade.

    Also I have no clue what he’s talking about with the youtube thing. I’ve not had a problem with the youtube app since day one.

  15. I call it a bluff…
    p.s entry on HTC tablet shelved is eating comments.

  16. Come on getting excited about potential numbers is just whack.
    You think BB, IPhone, Zune gonna sit still, one Ad blitz can change those numbers.

  17. Re:Brykins. I dumped the 3GS for my Droid and can’t say tube is
    Unreal,especially when I choose “watch in
    High quality “. Never had a app problem either.
    Sounds like you need a replacement.

  18. @ Brykins. I have little to no problems with my G1, the oldest of the Androids. Sure problems have arisen because mine is rooted and i switch Roms all the time but in the 10+ months i’ve had my phone i’ve had no youtube problems that i can remember. The only thing wrong with mine is a overheating battery I need to replace. If you’re having that many problems with your phones i would take steps to fix the problem starting with the handset itself before blaming Google.

  19. Unfortunately some friends of mine who do own Nexus or Droid, don’t even know what they have. This is sad for us perhaps, but for cell phone companies it doesn’t matter.

    I wrote a blog post a while ago, maybe it would be of interest in the scope of this conversation:

  20. @Hatch

    “It just goes to show if you educate people rather than just spend billions on advertising, you can still achieve great market penetration!”

    You mean by licensing your OS for free OEMs will adopt it?

    Or perhaps how the DROID is only selling well in the US where Verizon/Google spent $100M in advertising, as opposed to Europe where Moto has spent substantially less and has failed to spur nearly the same levels of interest for the Milestone, which is the exact same, if not more full-featured (multi-touch) device.

  21. @Brykins Are you for real? ;-)

  22. @f1vlad – I can totally relate to your blog post. It seems I find one new person at work per every few weeks with an Android phone from one of the other carriers outside of TMO that I notice and mention, “Oh, I see you have an Android phone, too.” To which they almost always want to tell me a little about it and then I explain that I have the “original” Android phone and even then find myself having to explain that the underpinning OS is the same. What’s amusing is when I say I have the original they almost always assume I mean the Motorola Droid if they have one outside of that. When letting them know that I’ve had mine for well over a year they seem shocked that it’s been out that long. Oh well. We just need to continue to encourage and educate. :-)

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