In an interesting announcement earlier today, Chinese smartphone maker ZTE announced the impending arrival of a still unnamed premium handset and the reintroduction of a mid-range device dubbed the ZTE Blade Vec 4G (already available in China and Europe).
Where you’re probably not too excited to hear about another mid-range handset, here’s where things get really interesting: the Blade Vec 4G (as well as their unnamed premium Android device) will be the first Android smartphones (outside the Google Nexus/Google Play edition devices) to offer the Google Experience Launcher out of the box.
In a new partnership with Google, ZTE will now pre-load the Blade Vec 4G with Google’s launcher for its Hong Kong debut later this year and says it’s the first of many of their new devices to feature a stock Android experience free from the UIs that normally muddying up the user experience. This will help give ZTE’s devices the added benefit of having GEL’s hands-free hotword detection.
Custom manufacturer UIs have long been Android’s greatest strength, as well as its greatest weakness and something many Android enthusiasts have taken issue with since their introduction. With ZTE making a commitment to keeping the UI free from excessive customizations, it just might be the little something they need to help give them the edge over the competition.
No word on when ZTE plans on updating existing ZTE Blade Vec 4Gs with the Google Experience Launcher, but we’re sure to learn more come July 24th when both devices are scheduled to be officially unveiled/re-unveiled.
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TAGS: GEL , Google Experience Launcher , ZTE Blade Vec 4G