First Amazon Kindle Fire Phone commercial airs, forgets to show off a single cool hardware feature [VIDEO]

Amazon Fire Phone commercial banner

Amazon and AT&T are busy gearing up for the release the Amazon Kindle Fire Phone next week, but before then, they gotta get the word out. The phone’s first commercial has been uploaded to YouTube and features 2 young children (acting like adults) bragging to nearby adults about their new Kindle Fire Phones.

It’s cute, but doesn’t show off any of the phones unique hardware features — like Firefly which scans over 100 million products, movies, songs, books and more — choosing instead to focus on media content and Amazon’s free 1-year subscription to Amazon Prime. A nice value, but one we don’t imagine will help move units from store shelves.

The phone will be available next Friday, July 25th at your local AT&T store, or through Amazon here. Check out the new video down below.

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TAGS: Amazon Fire Phone

  • Steven Skwarkowski

    But an entire YEARS free of Amazon Prime. BTW, what else does it do….anything? I actually have no idea what OS it is or how it even works

    • scoter man1

      That’s only like $50 if you’re a student though.

    • Keith S

      I would imagine it uses the fire OS like their tablets. Which is built on top of android. So it probably works the same as the kindle.


    This is just one of likely many commercials for this phone,the PRIME Feature is a major hook for those outside of the forums,etc….

    I think it’s a smart move by AMAZON.
    The display/PRIME will be the major points that move this phone,whatever the final #’s are.
    The rest is just noise/tech geek-speak to the GP.

  • anonymously_redacted

    Speaking as someone in phone retail, I can honestly say that outside of megapixel rating and subjective (read as: customer’s opinion) screen quality, there not a single hardware feature that sells (to the broad ~90% off consumers).

  • steveb944

    If this had lifetime Prime it would say something, but advertising only a year of it is meh. So they want you to buy another device in a year so they’ll give you more free Prime.

    • Brian

      $99 service included is not trivial, nor is unlimited full-resolution cloud storage of photos. No one else offers that, and removes the need for a microSD card. Basically anyone can fill up their internal storage in 1-2 years easily with a 13MP camera

    • Steve Albright

      If you are already a prime member, you just think of it as 99 dollar rebate I guess. Not too shabby but won’t convince me to use AT&T ;)

  • Andr3ww

    Eww bezel

  • dhinged

    So this is for children? I can’t believe they didn’t show off Firefly; that’s like the main reason anybody would buy this phone.

    • Steve Albright

      Firefly is the one feature of the phone that I think I would like…. They should have shown the kids using that feature.

      • Durin123

        Don’t use children in a phone commercial. Use some adults with good sense that actually know more about phones than certain children.

  • Dougau

    Google play store??? Any way to transfer currently owned apps from Google play to this phone or would I have to repurchase them if they are even available from Amazon?

  • ashley

    Is this a phone like can u text and call ppl