HTC’s released their consolidated earnings numbers for Q2 2012. It wasn’t that long ago that they released non-audited numbers to give us an idea of what their performance was.
HTC raked in $3 billion last quarter, and after paying all the bills they only ended up with about $247 million. We’re not sure how long it’ll take HTC’s One series to pick up steam but at this pace we can’t imagine things are going the way they planned.
And the painful thing for HTC to realize is that things are expected to get worse. They expect revenues to be somewhere between $2.3 billion and $2.67 billion, and lower profits.
With HTC’s latest decision to bow out of the South Korea market it’s clear they’re facing stiff competition up against that country’s native Samsung, the OEM responsible for the flagship smartphone currently taking the world by storm.
Could HTC’s One series have been too late? Some people might say so. Samsung’s Galaxy S strategy looked to be successful even from the first device in the series. By the time the second crop of phones came around many were certain that would be HTC’s best shot to recapture interests.
But the third rendition seems to be far too much for HTC to handle, especially when coupled with the fact that the big bad wolf is still out there. If HTC can’t right the ship by the end of the year one has to wonder if they’ll ever be able to.