You don’t exactly have to hold on to your high-end hats, but maybe you should be blown away by Motorola’s pre-CTIA announcement of 7 Android Phones and 3 Blue Tooth Accessories. You won’t be blown away because these are all spec smashing phones that YOU would want, but they’re phones that teenagers, women, and first time smartphone users will want… and these are the new adopters of Android that will take the tech to new limits.
Just around the corner from Moscone Center in San Francisco, Motorola CEO Sanjay Jha stepped on stage to announce 7 Android Phones:
Motorola Bravo: called “small but mighty” yet has a 3.7-inch WVGA touch screen, 3MP camera, 3.5mm headset jack, Android 2.1, and will be available on AT&T later this year.
Motorola CITRUS: Android 2.1, 3-inch QVGA screen, 3MP camera, 3.5mm headset jack, compact form, and headed to Verizon Wireless later this year.
Motorola DROID PRO: This will please the eager BlackBerry-to-Android converts as the Droid Pro features a vertical QWERTY keyboard, World Roaming Capabilities, 3.1-inch screen, increased security measures as well as advanced E-Mail and Calendar options running atop Android 2.1. Available on Verizon Wireless later this year.
Motorola DEFY: Dubbed as the Life Proof device, it can sustain water, drops, roughness, tumbles and other turbulence. This device is headed to T-Mobile later this year and could get a LOT of attention. People are used to having dumb phones they can use and abuse a bit but that doesn’t tend to be the case with smartphones. This will greatly appeal to the simple cell phone user who wants a smart and compact upgrade, but doesn’t want to worry about babysitting their phone.
Motorola FLIPOUT: Sure to please the teens, the Motorola Flipout has a roundabout swerving QWERTY mechanism that gives it an original flavor. As does it’s rear batter cover which comes with 2 interchangeable colors and more available for purchase. The raised keys feel great and the Flipout also has Android 2.1, 2.8-inch display, 3.5mm headset jack, FM radio, 3MP camera and more. Available on Verizon Wireless later this year.
Motorola Flipside: your typical side slider with CLIQ-like keyboard buttons, Android 2.1, 3.1-inch screen, 3MP camera, 3.5mm headset jack, FM Radio and more. It won’t blow you away, but it’ll get the job done… and at an affordable price. Available on AT&T later this year.
Motorola Spice: time to heat up to the Latin America loveliness of the Spice which runs Android 2.1 on a 3-inch QVGA screen, has a 3MP camera, 3.5mm headset jack, and is a simple and compact Android powerhouse.
Three of these were announced today, some have already been announced and rumored, but what we’re really looking at here is Motorola segmenting their audience and going after the meaty parts of potential Android adopters where they can move the most volume.
While YOU might not like it, this is a fantastic strategy and one I believe will pay off for Motorola and Android as a whole. The more the merrier! I’ll be following up with an editorial on this later.
Stay tuned for hands on videos with the different devices! Oh, and let us know what you think about the devices below – both in terms of your own liking and the strategy in general. Remember… YOU aren’t ALWAYS the target consumer.
PS: for those curious, the three bluetooth accessories were the Motorola Command One, Motorola Finiti and Motorola Roadster, geared at loud area use, all-around use, and in-vehicle use respectively. More on them later.