AT&T has announced their new entry-level smartphone that is not only entry-level in its price, but also in its function.

It’s the Pantech Flex, and as its name implies (intentionally or otherwise) it’s a phone that is flexible to whoever’s using it. Users can choose to go with the standard Android 4.0 experience, but those who find it too daunting to start can enable the “Easy Experience” mode.

The standard Android format is available for the customer who wants instant access to a wide range of their favorite features – social media sites, email, video and more. In addition, Flex provides the “Easy Experience” mode which prioritizes customers’ apps on the home screen in a clearly organized and easy-to-read format.

It isn’t a bad device, to boot. It features a 4.3 inch qHD display, an 8 megapixel camera, a 1.5GHz dual-core processor, and more. AT&T will let you walk in and pick this one up for $49.99 starting September 16th. Read on for full press details.

New Pantech Flex from AT&T Provides Added Choice for Simplicity Seekers

First 4G LTE Smartphone from AT&T to Feature “Easy Experience” Mode Runs Android 4.0

Dallas, Texas, September 04, 2012

The first smartphone at AT&T to offer customers the option to choose between the traditional Android operating mode and a more simplified version ideal for new smartphone users, the Pantech Flex will be available exclusively from AT&T* online and in company-owned retail stores for $49.99 with a two-year agreement and qualifying voice and data plans, beginning Sept. 16.

The Pantech Flex offers a unique dual experience system that runs on Android 4.0 (Ice Cream Sandwich). The standard Android format is available for the customer who wants instant access to a wide range of their favorite features – social media sites, email, video and more. In addition, Flex provides the “Easy Experience” mode which prioritizes customers’ apps on the home screen in a clearly organized and easy-to-read format.  Easy Experience users can enjoy an intuitive experience without sacrificing any of the latest in smartphone technology.  By switching simply between traditional and easy modes, depending on preferences, Flex is a very easy to use device.  To see more of the Flex’s features in action, check out this video.

In addition to its dual operating systems, Flex weighs only 4.6 ounces and has a slim design that makes it easy to slip into a pocket or purse. Flex features a full touch 4.3-inch qHD Super AMOLED display for a vibrant picture and a 1.5 GHz dual-core processor. The intelligent Pantech SwiftKey technology makes typing a breeze – it minimizes key strokes by learning a user’s natural language for more accurate word predictions and corrections.  Flex also features an eight-megapixel rear facing camera with 1080p HD video recording capabilities and a two-megapixel front facing camera.

“The Pantech Flex is a great phone because of its versatility,” said Jeff Bradley, senior vice president, Devices and Developer Services, AT&T Mobility. “This phone simplifies the smartphone experience and allows someone who has been hesitant to buy a smartphone a chance to get familiar with it at their own pace, and still leaves open the possibility of having the more traditional experience.”

“Flex is a smartphone that’s truly for everybody,” remarked Wyatt Whaley, vice president of product planning at Pantech. “With the option to alternate between the traditional Android interface and Pantech’s proprietary Easy Experience, Flex is ideal for users of all ages looking for an intuitive and flexible mobile experience.”

For more information, visit www.att.com/aboutus

Additional information about Flex can be found at, www.pantechusa.com.

 

 

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s largest 4G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse^® and AT&T | DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available athttp://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at@ATT.

About Pantech Wireless, Inc.

Pantech Wireless, Inc., an Atlanta, GA based subsidiary of Pantech Co., Ltd., researches, markets and develops wireless handsets, tablets and telecommunications products throughout North America as part of the Pantech Group. Pantech is the title sponsor and the wireless device partner of the 2012 Dew Tour.

 

 

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