Apple has no plans to end its partnership with Google

It is no secret that Google pays Apple billions of dollars a year in a partnership that essentially keeps Google search as the default for Safari. Google has recently come under fire for monopolistic practices by regulators, and interestingly enough, Apple is coming to the company’s defense.

In a declaration spotted by Reuters, Apple exec Eddy Cue has defended their partnership with Google. According to Cue, Apple is happy with its partnership with the company. He also said that Apple has no interest in creating its own search engine and pointed out that users can choose between other search engines if they don’t want to use Google’s services.

Cue also mentioned that if Apple were to create their own search engine from scratch, it would take years and billions of dollars. He highlighted the potential risk as search is constantly evolving, especially now that AI has entered the field. It would also seem to go against Apple’s policy of user privacy.

In order for search engines to become financially viable, targeted advertising is needed. Since this involves the collection of user data, it’s not something Apple wants. Whether Cue’s statement is enough to convince regulators otherwise remains to be seen. In the meantime, regulators are calling for the breakup of Google.

They are pushing for Google to sell or spin-off various services into standalone entities, like Chrome, for example.