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The Pixel 9 might have stolen some of Apple’s iPhone market share

The Google Pixel 9 is the latest Pixel smartphone from Google. It sort of launched to some controversy over the use of the Tensor G4, where Google themselves admitted that the chipset focused more on real-world efficiency rather than raw power. However, despite that, the market share of the Pixel 9 is quite impressive.

According to a graph posted by Statcounter, it showed an interesting relationship between the market share of the Pixel 9 and Apple’s iPhones. As you can see in the graph below, the market share of the Pixel phones saw a slight uptick upon its launch. Coincidentally, Apple’s iPhone market share saw a dip around the same.

This seemed to suggest that the Pixel 9 actually managed to steal some of Apple’s market share in the US. To be fair, we don’t the Pixel 9 stole only Apple’s slice of the pie. There could have been other OEMs that have enjoyed a slight increase in market share at the expense of Apple, but it is still an interesting correlation nonetheless.

That being said, despite the Pixel 9 not being a “raw power” handset, many reviews of the handset appear to be largely favorable. Google’s camera software has proven to be a standout feature as always, and the integration of Gemini and the exclusive Google/Android experience all contributed to it being a great smartphone of 2024.

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