Meta’s Premium Vision Pro Competitor is Apparently No More
Remember the Apple Vision Pro? Apple’s high-end mixed-reality headset undeniably turned a lot of heads during its first few weeks on the market, and while its high asking price and questionable practicality has somewhat dimmed its overall prominence, it’s still pretty much in a league of its own – something that Meta was looking to change, at least based on new reports online.
More specifically, Meta was originally in the process of creating a high-end headset which was codenamed “La Jolla” and was set to launch in 2027. This is apparently no longer the case as the company has ordered its personnel to stop working on the device. It’s thought that Meta shut down the project due to high prices on MicroOLED displays, which were initially planned for use with the headset.
Addressing comments and speculation online, Meta CTO Andrew Bosworth posted a statement saying:
Just your regularly scheduled public service announcement: we have many prototypes in development at all times. But we don’t bring all of them to production. We move forward with some, we pass on others. Decisions like this happen all the time, and stories based on chatter about one individual decision will never give the real picture.
This isn’t Meta’s first attempt at high-end headsets however – back in 2022, the company launched the Meta Quest Pro which was priced at $1,500. While it was cheaper than the Vision Pro’s $3,500 price tag, the Quest Pro wasn’t exactly the market hit that the company was hoping for.
Source: IGN