News

Rooster Teeth shuts down after 21 Years

End of an era
Specious Coda-BishopBy
0

It is truly a sad day when internet media behemoth Rooster Teeth, is shutting down after 21 years.

Rooster Teeth is a media company that has had a significant impact on the entertainment industry, particularly in the realms of online video, animation, and gaming.

Pioneering in Online Video Content

Rooster Teeth was one of the pioneers in producing online video content, particularly with its flagship series “Red vs. Blue.” Which used the Halo video game engine for animation, and gained a massive following. Using it in such a creative manner showcased the potential of using unconventional methods for entertainment.

Expansion into Animation

Building on the success of Red vs. Blue, Rooster Teeth expanded into original animated content with shows like RWBY and Camp Camp. RWBY especially showed Rooster Teeth’s capacity to create original, compelling animated series. It looks like the last season of Red vs Blue will coincide with Rooster Teeths closing – however, there is no word on the future of RWBYor Camp Camp.

Diversification of Content

Over the years, Rooster Teeth has diversified its content offerings to include podcasts, live-action series, documentaries, and gaming content. This diversification has helped the company reach a wider audience and maintain relevance in a rapidly evolving media landscape.

Rooster Teeth’s success has inspired many other creators and media companies to explore the potential of online video as a platform. They also played a role in shaping online video culture and setting standards for quality production.

Acquisition by WarnerMedia

In 2014, Rooster Teeth was acquired by Fullscreen, which later became a subsidiary of WarnerMedia (formerly Time Warner). This acquisition provided Rooster Teeth with resources and support for further growth and expansion while also raising its profile within the entertainment industry.
However, due to changes in direction, GM of Rooster Teeth Jordan Levin announced the company’s closure.
Dear Rooster Teeth, Since our founders created and uploaded their first video on the then-called World Wide Web in 2003, Rooster Teeth has been a source of creativity, laughter, and lasting innovation in the wildly volatile media industry. We’ve read the headlines about industry-wide layoffs and closures, and you’ve heard me give my perspective and updates on the rapidly changing state of media and entertainment during each of our monthly All Hands meetings. Since inheriting ownership and control of Rooster Teeth from AT&T following its acquisition of TimeWarner, Warner Bros. Discovery continued its investment in our company, content and community. Now however, it’s with a heavy heart I announce that Rooster Teeth is shutting down due to challenges facing digital media resulting from fundamental shifts in consumer behavior and monetization across platforms, advertising, and patronage. Please note, the Roost team is not currently impacted by this action as the Roost Podcast Network will continue operating and fulfilling its obligations while WBD evaluates outside interest in acquiring this growing asset. We have many questions to answer in the coming days and weeks, and the opportunity to work together to implement the best way to wind things down for us and our community. We’re working through what comes next in real time, and we will be as open, direct, and accessible as possible. Thank you all in advance for your patience and support of one another. Let's take a moment to celebrate our 21-year contribution to the zeitgeist, advancing creativity and outlasting many of our peers from the early days of online video and digital-first content. **** TO A CREATIVE LEGACY **** From a garage in Buda, TX, to global screens large and small, our teams of dreamers and doers have introduced and grown what made Rooster Teeth stand out: animation, comedy, and gaming. From new forms of animated comedy with machinima to countless viral memes, including the Immortal Snail (aka Snail Assassin), to a US-born animated series embraced by Japan as anime, and record-breaking (at the time) crowdfunded movies. You've accomplished so much and made dreams come true here. You've turned original IP into video games, comic books, and VTubers. You've directed short videos, mo-cap, and films. You've puppeteered, hosted podcasts, and have built a thriving community that spans the globe. Your creativity knows no bounds, and you'll continue contributing significantly to culture wherever your paths may take you. **** TO THOSE WHO COME FIRST **** Despite passing through many corporate owners, Rooster Teeth transcended a media business and was a dynamic movement that shaped the bond between communities, creators, and storytelling. Our founders didn’t have a blueprint for a media empire, but they got close to building one alongside a community that fueled its remarkable growth. In its earliest days, RT relied on community sponsorship through time, dollars, and unwavering passion. Volunteers evolved into staff, and the snowball effect grew, resulting in new relationships, marriages, births, and shared experiences that have changed lives. **** TO TRAILBLAZING CONTENT CREATION **** Our approach to content creation on emerging platforms paved the way for new media models. We inspired generations of creators across streaming, machinima, animation, let’s plays, merch drops, touring, podcasting, and more. Companies like GameStop, YouTube, Facebook, Spotify, and TikTok asked us to collaborate with them in their earliest days because we set a standard for what a digital-first brand could be. We boldly took our content beyond screens and into community-driven experiences. **** TO A CHANGING INDUSTRY **** Every story reaches its final pages. Rooster Teeth’s closure isn’t merely an end; it reflects broader business dynamics. Monetization shifts, platform algorithms, advertising challenges, and the ebb and flow of patronage—all these converging factors have led to many closures in the industry. While we learn about updates on programming day by day, we will share our plans for shows, franchises, partnerships, and merch soon and share those updates with teams internally and with the community on RoosterTeeth.com **** TO OUR FINAL SEASON **** Though not intentional, It’s only appropriate that our last season of “Red vs. Blue” coincides with us navigating this closure together. Our legacy is not just a collection of content but a history of pixels burned into our screens, minds, and hearts. Rooster Teeth has made an indelible mark on the media industry, and we should be so proud of the countless ways we pioneered a business connecting creators and content with a dedicated community. With respect, gratitude, and sincere appreciation, Jordan Levin
There is a live stream held on Roosterteeth.com tomorrow March 7th at 4pm CT when hopefully we’ll hear more.
Specious Coda-Bishop
Staff Writer @phandroid | Top 5 Kingdom Hearts 3 Speedrunner | Twitch Affiliate | Xbox Ambassador

New York Times OpenAI lawsuit takes a bizarre turn

Previous article

Kingdom: The Blood Finally Launches for Mobile Devices

Next article

You may also like

Comments

Leave a reply

Your email address will not be published. Required fields are marked *

More in News