For a lot of gamers keeping up with the latest industry news and trends, the Electronic Entertainment Expo (E3) was one of the go-to events of the year, filled to the brim with new product launches. Everything from consoles to games were present with each convention, with developers and studios taking to stage (or via booth) to show off their latest work.
More recently however, the Entertainment Software Assocation (ESA) announced that E3 will be permanently cancelled, ending hopes of a possible return after E3 2023 was likewise cancelled several months ago.
— E3 (@E3) December 12, 2023
Speaking on the matter, ESA President Stanley Pierre-Louis states:
“We know the entire industry, players and creators alike have a lot of passion for E3. We share that passion,” he added “We know it’s difficult to say goodbye to such a beloved event, but it’s the right thing to do given the new opportunities our industry has to reach fans and partners.”
The rise of online streaming platforms such as YouTube have no doubt played a part in this saga, as companies and brands can cut down on costs by streaming their own announcements and reveals. In an interview, Pierre-Louis adds:
“There were fans who were invited to attend in the later years, but it really was about a marketing and business model for the industry and being able to provide the world with information about new products,” he said. “Companies now have access to consumers and to business relations through a variety of means, including their own individual showcases.”
Originally held back in 1995, E3 was initially presented as a more “reserved” and formal event of sorts, targeting mostly members of the press as well as stakeholders and such. In the years that followed however, the event developed into a more mainstream pop culture affair, with different presentations, activities, and events catering to industry fans.
Source: Video Games Chronicle