Study finds Samsung is the leading smartphone brand in 95 countries worldwide
In the smartphone market, Samsung and Apple are currently the top two biggest smartphone vendors worldwide. But it seems that while Apple does command the number two spot, Samsung’s dominance is more obvious, at least according to a recent study.
In the study conducted by Electronics Hub, they have found that Samsung is the leading smartphone brand in 95 countries around the world, where they command the largest market share in Fiji at a whopping 74%!
As for Samsung’s competitors, the study found that Apple only dominates in 51 countries, where their largest market is actually not the US, but Japan where they hold a pretty impressive 69.79% market share.
That being said, while Samsung does have dominance in more countries, they are missing out on key markets such as China who has a massive population and is on the rise economically. According to the figures, Samsung only has a paltry 1.78% of the Chinese market, where it appears that locals prefer homegrown brands like Huawei, Xiaomi, Oppo, and so on.
It’s also interesting that Samsung’s market share is pretty huge in emerging markets. In case you didn’t know, while Samsung’s flagships are impressive, the company actually makes most of its money from its entry-level and mid-range handsets, so it’s not surprising that they are popular in markets where such devices might be in higher demand.
Source: Electronics Hub