Threads has lost half its users since launch

Last month, Meta launched Threads, the company’s answer to Twitter. At the start, it appeared that Twitter should be worried as Threads was racking up an insane amount of users, but now it looks like things are actually going in the opposite direction.

This is according to a report from Reuters who say that the app has lost more than half of its users since its launch, and apparently Meta’s CEO Mark Zuckerberg isn’t too thrilled by it, based on what he said during an internal company town hall meeting. According to the audio, Zuckerberg was quoted as saying:

“Obviously, if you have more than 100 million people sign up, ideally it would be awesome if all of them or even half of them stuck around. We’re not there yet.”

Thread’s momentum during its launch shouldn’t have been too surprising. There were many factors that contributed to its early success, namely how basically anyone with an Instagram account could easily create a Threads account, follow users automatically, and so on, making the onboarding process a piece of cake.

Plus, with Elon Musk having taken over Twitter (now known as “X”) and the various controversial changes he has been making, we’re sure that many users have been looking for an alternative and Threads was (is) one of them. But that doesn’t mean that Threads is perfect. It has its fair share of issues and is kind of lacking in features compared to X.

To be fair, it is a new app that needs to grow into its own, so maybe given time, users will start to return, assuming that Meta doesn’t pull it and gives it a chance to flourish.

Source: Reuters