Nothing just launched its first ever retail store in Soho, London

• Tyler Lee
• 2 years ago

As prevalent as online shopping is these days, sometimes you just need to put something in your hand first and try it out and see how it feels before you buy it. Sometimes the act of holding the actual product in your hands can help push customers over the edge from sitting on the fence to actually making the purchase.

If you’ve always been curious about Nothing’s products, then you might be interested to learn that the company has announced that this Saturday, they will be opening their first ever retail store over in Soho, London. The store will stock the company’s products such as their smartphones and audio products.

In addition, it will also house curated collections from various other fashion and design brands along with audio products from Teenage Engineering. According to Nothing CEO and co-founder Carl Pei:

“2022 has been a milestone year for Nothing with the launch of our first smartphone, Phone (1), as well as Ear (stick), so we are excited to open the doors of Nothing Store Soho to get even more people hands-on with our products.”

For our readers who live in the UK, on the opening day of the Nothing Store, the first 100 visitors will stand a chance to buy a specially engraved limited edition Nothing Ear (stick), as well as exclusive branded merchandise. The opening of the store will take place on the 10th of December at 11:30AM at 4 Peter Street, Soho, London, W1F 0AD, so head on over if you’d like to pick up some exclusive products.