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Come 10th of August, Samsung will be officially hosting its next Unpacked 2022 event. This event will see the company officially announce their next-gen foldables, the Galaxy Z Fold 4 and the Galaxy Z Flip 4. Now in a blog post by Stephanie Choi, Samsung’s EVP & Head of Marketing at Mobile eXperience Business, a teaser trailer for the upcoming event has been revealed.
In the trailer, we get a glimpse at the company’s upcoming foldables, giving us a little snippet as to what we might be able to expect. The post also revealed that Samsung will be launching a “greater than” campaign. According to Choi:
“The experience will take over spaces in the hearts of London’s Piccadilly Circus and New York’s Meatpacking District — two neighborhoods that match the energy and excitement of Samsung’s upcoming announcements. These events will unite Galaxy fans, journalists, partners, and Samsung employees from all over the world and allow them to explore the latest Samsung products and innovations like never before.”
The post has also confirmed that Samsung will be partnering with popular K-pop band BTS for a foldable video titled “Yet To Come” that is expected to premier on the 10th of August, and it will also be broadcasted in various areas such as Times Square in New York. Suffice to say, it seems that Samsung is really pulling out all the stops for this year’s foldables.
Samsung is currently accepting reservations for the Galaxy Z Fold 4 and Flip 4, where they are offering $200 in Samsung Credit if you were to reserve your unit now.
Source: Samsung
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