Instagram will now let all users tag products in their posts

• Tyler Lee
• 2 years ago

If you’re a fan of a certain product or a small business and you would like to show your support, Instagram has announced that they have expanded product tagging to all users living in the US.

This means that instead of tagging a company that takes users to their Instagram page, you can tag actual products that takes people to a checkout page where they’ll be able to purchase the product directly. According to Instagram:

“Today, we’re expanding the ability to add product tags in Feed posts to everyone in the U.S. Creators and brands have been sharing how they use and style their favorite products on Instagram and inspiring their communities. Now we’re giving access to everyone to inspire those closest to them by enabling product tagging in posts. From supporting brands you love to helping your friends and family discover new products they may like, sharing products on Instagram just got easier.”

Before you get too excited, keep in mind that this is only about showing support for your favorite brands or products. Unlike other websites like Amazon that have affiliate links, users will not be getting a cut from linked products that their followers purchase through their tags.

This is a bit of a bummer since we’re sure that users would love to be able to make some money by getting a cut of sales, but whether or not that will be a feature added in the future remains to be seen, but for now, it’s simply about showing support.

Source: Instagram