GIFs are not a new thing, in fact they are some of the oldest things on the internet dating back to 1987. Posting GIFs to Instagram and other social media sites is quite simple thanks to Giphy, a service that is now revered as the “internet standard” in GIF deployment. Recently acquired for $400 million by Instagram it is an easy to use and incredibly entertaining tool for socal media.
There are 101 ways to post GIFs to social media but I’ll focus on two methods in this article for speed and simplicity.
Download the Giphy app, it’s free and available on Android & iOS
A really simple 6 step process that shoudl take about a minute to complete.
Et Voila! You can now start using Giphy’s extensive GIF library or even make your own! Enjoy!
BONUS TIP: If you already have some of your favorite GIFs stored on your mobile you can select these in the Instagram app (look for them in your gallery). Instagram will automatically convert these to short videos that you can use in your Feed and Stories posts.