LG is rethinking its strategy by killing off its G-series lineup

UPDATE: LG shared a comment regarding the news that the G Series of devices may be discontinued.

“For eight generations, the LG G Series has introduced bleeding-edge technology to consumers around the world. From super wide-angle cameras to flexible displays to high-fidelity audio and the Quad DAC to 1440p displays, the G Series has consistently been at the forefront of smartphone innovation since 2012. We look forward to sharing more details soon.”

The statement doesn’t deny that the rumor is true, but it sounds like LG may have additional news to share if/when it announces that the LG G Series is discontinued.

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LG was supposed to make an appearance at MWC 2020 this year, but the company eventually pulled out due to the coronavirus outbreak (the event was ultimately cancelled). Many had presumed that the event would see LG announce their next-gen flagship smartphone, the LG G9.

In fact, ahead of the event, we actually saw leaked renders of the upcoming handset, but now according to the reports out of Korea, they are claiming that LG will not be launching anymore new G-series handsets. The report is alleging that LG is apparently done with the G-series.

On hindsight, it seems that we should have seen this coming. While the LG G9 ThinQ was not announced, LG instead chose to launch the LG V60. LG’s V-series is typically reserved for the later part of the year, so for LG to bring forward its launch over the G-series should have already been a sign.

So what does this mean for LG? According to the report, LG is set to replace the G-series with a new lineup that will consist of value-for-money 5G smartphones. With the price of smartphones going up, more customers are starting to look towards more affordable offerings, and this is apparently a market segment that LG is trying to conquer.

Take it with a grain of salt for now, but given that we haven’t seen anything related to the LG G9 ThinQ save for the leaked renders, perhaps we won’t be able to expect anything anymore in the future.

Source: Naver