RED is famous for making cinema cameras, which are used by almost every famous tech YouTuber on the platform. The company tried to get into the flagship smartphone market, but that endeavor was an absolute failure.
There were many reasons for the RED Hydrogen One’s failure, and most of them were RED’s fault. At launch the price was very high, the specs were a year outdated, the 3D screen was a gimmick with no content, the camera was not very good (ironic for a camera company), and the promised modules were not available at launch. It doesn’t help that the launch was delayed multiple times
A year later, nothing has changed. Modules haven’t launched, 3D content isn’t much better, and there is absolutely no reason to own a Hydrogen One (unless you really love the hardware of course). A successor was announced earlier this year, but it looks that isn’t happening after all.
Founder of RED Digital Cinema Jim Jannard posted to the Hydrogen forums talking about his retirement from the company. At 70 years old, we don’t blame him! But his retirement also comes with the closing of the Hydrogen project. Though the current device will continue to receive support, a new device isn’t coming.
“I have spent the past 45 years building “inventions wrapped in art”.
Just now turning 70 and having a few health issues, it is now time for me to retire.
I will be shutting down the HYDROGEN project, ending a career that has included Oakley, RED Digital Cinema and HYDROGEN. I am very proud to have worked with many great people over the years who have signed on to the vision.
RED Digital Cinema will continue stronger than ever with Jarred, Tommy and Jamin at the controls. Komodo is about to be launched… and the HYDROGEN One will continue to be supported in the future.
I want to thank everyone for the support I have felt over the years…
We’re a bit sad about this, because RED showed promise and we need more innovation in the smartphone space. Hopefully we’ll see RED come back to smartphones or even the mobile space in general in the future.