Huawei’s European market share took a massive hit in Q2 due to U.S. trade ban
Huawei’s Q2 numbers aren’t looking good. Since the U.S. trade ban with Huawei was announced, many have been trying to calculate how big of an impact it would have on Huawei’s bottom line. Kantar’s Q2 2019 OS report was recently released, revealing good and bad news for Huawei. The report indicates that Huawei managed to finish out Q2 of 2019 with a small boost in market share compared to Q2 of 2018, but the numbers look dramatically different when you look at how Huawei fared from Q1 to Q2 and even May to June.
When comparing the company’s market share to the first quarter of 2019, Huawei dropped 1.9%, but when we look at May versus June, we can see a more dramatic 9% drop. Unfortunately, this number doesn’t tell the complete story since Huawei was placed on the Entity List in mid-May which means that numbers for that month were likely affected by the significant decline in sales as well. Huawei has confirmed that the company is expecting its overall smartphone sales to decline by 40 to 60 million units.
The slump in Huawei sales resulted in Samsung, Xiaomi and Apple seeing a small bump in market share across European markets. It’s unclear if all potential Huawei customers decided to jump brand or if many are simply waiting to see how things progress with the trade ban before making their purchasing decision. While the Trump administration issues a surprise reversal on its trade ban stance on Huawei, it’s still not clear exactly when Huawei will be given the green light to do business with U.S. companies again.
Source: Android Authority