Industry pundits have been echoing tales of Huawei’s uprise for years, and the company has enjoyed a solid spot among the top 3 smartphone manufacturers for quite some time now. But if the other juggernauts in the industry weren’t already worried, they can no longer afford to take them lightly: Huawei has surpassed Apple in global smartphone sales for both June and July 2017.
The news comes from Counterpoint Research, who unfortunately doesn’t yet have August figures available. Huawei’s conquest over the past couple of months is impressive, however it’s not yet certain that they can maintain the momentum as we move into the autumn months.
For one, they only narrowly beat Apple in July after completely blasting them in June, and that was without any launch of their own on the table. Secondly, the iPhone 8 will be announced next week, and you have to think Apple is going to bounce back in a big way as this particular history has a knack for repeating itself.
Still, it’s an impressive badge for Huawei, a company which once didn’t care to have their brand on smartphones as they made products for others. Meanwhile, Samsung is still slaughtering just about everyone, and we don’t see that changing much anytime soon.