Lenovo’s Hasselblad True Zoom camera module is official for the Moto Z series



Along with Lenovo’s newest entry to their Moto Z lineup, the manufacturer also took the wraps off their latest (and most expensive) Moto Mod yet: the Hasselblad True Zoom. The 12MP camera module attaches magnetically to any of the Moto Z devices and expands them with a true point-and-shoot physical experience — including 10X optical zoom and a Xenon flash.

Beyond that, Lenovo says the attachment brings Hasselblad’s Phocus software and the ability to shoot in RAW, with all the post production processing done by Hasselblad. As an added bonus, True Zoom buyers will get 2 years of free original quality backups on Google Photos when it becomes available globally next month.

The hardest pill to swallow will be the price, retailing for around 299 Euro/US dollars from Motorola. Verizon will offer the module through them, taking $50 off the total price ($250) where pre-sales will be available Sept 8th, with an official launch Sept 15th.

Chris Chavez
I've been obsessed with consumer technology for about as long as I can remember, be it video games, photography, or mobile devices. If you can plug it in, I have to own it. Preparing for the day when Android finally becomes self-aware and I get to welcome our new robot overlords.

Moto Z Play is official: 5.5-inch AMOLED display, 3,510mAh battery, headphone jack, compatible w/ MotoMods

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