Goodbye, Moto X? Lenovo could drop Moto X branding this year


motorola moto event podium

Motorola fans have not been happy with Lenovo since the acquisition in 2014. Android updates have been slower than usual, 20% of the workforce was laid off, 3 Chicago offices were closed, and earlier this year we heard that the Motorola brand could eventually be phased out completely. If a recent cryptic tweet from @evleaks is any indication, the Moto brand could be gone sooner than we thought.

The tweet reads “Goodbye, Moto X. Details tomorrow.” There’s not a lot of information to go on, but the rumors from earlier this year lead us to believe this has to do with a branding change. The report from January of this year claimed that Motorola would live on as “Moto by Lenovo.” The name would be reserved for high-end devices and headed up by Rick Osterloh. But as we know, Osterloh recently took a job at Google.

For whatever reason, it seems Lenovo wants to change things up at Motorola. There’s a very real chance that the Motorola Moto X 2016 will not be called the “Moto X.” Would that be a bad thing? It’s hard to know if the “Moto X” brand had any significant recognition. Hopefully, the new name doesn’t suck. What are your thoughts on the situation?

Joe Fedewa
Ever since I flipped open my first phone I've been obsessed with the devices. I've dabbled in other platforms, but Android is where I feel most at home.

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