Time Inc partners with NextVR to deliver “Life VR” experience

After announcing a partnership with Live Nation to provide an all new Virtual Reality experience for concerts, NextVR has now teamed up with Time Inc to provide something called “Life VR”. The new service will allow for accompanying VR content to be released alongside popular magazines such as Sports Illustrated, Time and Entertainment Weekly. It will also provide “immersive, next-level storytelling” which should be awesome to experience once released.

The partnership was announced at Digital Contents NewFronts, which is an advertising conference held in New York annually. What wasn’t announced was when we will start to see this new content rolled out to subscribers.

We are extending our iconic @LIFE brand into the world of virtual reality with the launch of the LIFE VR app @iab #NewFronts #TimeIncVideo

— Time Inc. (@TimeInc) May 5, 2016

NextVR and Time did take time to state that the two would be providing between three and five VR events each year, and accessible through NextVR’s app.

[via Twitter]