Late last year, Google announced a new feature for Search that allows users to find results within apps. The results would show up in the corresponding app within the Search app. Essentially, the app is being streamed to Google Search so you can use it without even having the app installed on your phone. Now, Google is using this same tech to allow users to try games in the browser.
Here’s how it works. You see an ad for a game while you’re browsing the web. When you tap the ad it opens up the game in your browser, no download required, and allows you to play the game for up to 10 minutes. After the trial is over you’ll be asked to download the app. Developers will be able to utilize this feature as a new marketing format called “Search Trial Run Ad.”
Speaking of gaming, the YouTube Gaming app has recently been updated. You can now pop-out you current game into a floating window above other apps. They’ve also added new pages for browsing videos from specific games, and a new tab for live streaming. Live streaming now supports 60fps and DVR. [Download]