Under Armour’s fitness apps get 100,000 new users per day, HTC could bring many more
Under Armour today announced their earnings report for the second quarter of 2015. The company is doing as well as they ever have, if you care. They hit revenues of $784 million, a 29% increase year-on-year, which was more than market estimates of $762 million. They’re also adjusting their full-year earnings guidance to $3.84 billion in revenue and $405 million in profit, a bit of a bump from previous expectations of $3.78 billion.
Much of those funds were earned thanks to the company’s physical apparel business, but they’re not downplaying the impact that their efforts in Connected Fitness is having on their pocketbooks. Their fleet of apps — such as Endomondo, My FitnessPal, MapMyFitness and UA Record, attract over 100,000 unique user sign-ups per day, and they’re enjoying more than 140 million active users. Those users have logged over 1 billion workouts and documented more than 5 billion food items they’ve eaten.
Of course, Under Armour has big plans to improve those numbers even more. The company has partnered with HTC to introduce an entire range of smart fitness wearables that are set to launch later this year, including the HTC Grip fitness band we’ve all been waiting for.
The jury is still out on whether that line can make a significant dent in the increasingly crowded wearables space, but with Under Armour’s massive community (which laps the competition over by at least double) it’s safe to say they have a pretty good shot.
[via Under Armour]