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Earlier this month, HTC chairwoman and CEO Cher Wang spoke during with investors during a general shareholder’s meeting about the company’s lackluster performance during the previous quarter. It was there she made mention of a new hero device her company would release at toward the end of the year, but didn’t provide any details. Of course, this sparked our interest as HTC fans who loved last year’s HTC One M8, but felt the recently released HTC One M9 missed the mark.
If recent tweets from former tipster @evleaks (Evan Blass) are any clue, this device could be known internally as the HTC Aero. Blass mentioned the phone — which is allegedly launching in Q4 — earlier this week in a tweet to Android developer LlabTooFeR who provided new launch details on the HTC One M9+ (coming to European markets in Q3). @Upleaks seemed to confirm its existence and possibly that it will carry a Snapdragon 820 SoC.
And that’s where the trail runs cold. With knowledge of this new HTC hero device out there, we imagine it wont be too much longer before the leaks begin to follow. For now we can only sit and wonder what the future holds for HTC and with the Samsung Galaxy Note 5 and possibly a pair of Nexus devices set to launch later this year, they’ll certainly have their work cut out for them.
When OEMs introduce numerous flagships and countless s per year, which of the following reasons is it because of:
A) They are purposely targeting different audiences;
B) Throwing out whatever and seeing what sticks;
C) Lack of realizing that when you develop numerous devices at once, stuff will be forgotten;
D) Conspiracy to ruin Android distribution numbers;
E) All of the above
First correct winner will receive a response to a gif which anyone can find, and which anyone can see, thus making the fact that you won worthless.
Pretty spot on, but I would also add:
F) Inability to realize that having a single, identifiable product, released on a predictable schedule creates an inherent sense of anticipation, which then drives buying trends.
Failing to understand this is proof that HTC is all but doomed.
Fair point, which in that make would make your point point E, and my E into F
You are stupid.
Brilliant. Insightful. Would read again.
I’m sorry you don’t like hearing the truth.
Don’t apologize. How long have you worked at HTC?
How long have you been a stupid cretin
They were doing that, then the M9 was poorly received (unfairly in my opinion). I guess think they should just ignore that and “wait ’till next year” while their stock tumbles.
But doesn’t Samsung do the same thing? Galaxy line and Note line.
Didn’t LG confirm it might have another Flagship coming soon too?
It would make somewhat sense to try to compete in these areas from a business perspective wouldn’t it?
Hence me writing OEM’s and not specifying a company.
And it would make more sense to have less products of better quality than more products of weaker quality, and not just because it would be easier to support them.
My apologies, I meant my reply to Phineas, since he or she specifically called HTC out. In all honestly although it may be a smart business move since other manufacturers do it as well, but in HTC’s case it seems like a (B) in my opinion.
Can be A or B for a particular OEM, and C (not really a “reason”) usually comes along for this ride. I don’t quite understand what you’re implying with D… I don’t think any of the major Android OEMs are trying to harm Android.
Unfortunately, it looks like HTC is falling into the ‘B’ trap, instead of sticking with the M9 and showing people that they fixed the camera and shouting from the rooftops that it does NOT, under any circumstances, overheat. Instead they’ve stuck their tail between their legs and accepted the unfair, bad publicity they’ve gotten.
I want another HTC Nexus?
They’re diluting their brand with stuff like this.
Yeah, didn’t these clowns say they were concentrating on one major product line when they released the One M7? Now look at it.. They are back where they were a few years ago.
Yeah becsue no other OEM does 2 flagships a year. Oh wait. They all do. Moron
Going right for the name calling. Class.
I’m sorry you don’t like hearing the truth
ok
No. You don’t. Or you wouldn’t use the word wrong like you did.
roaduardo is correct. You may not agree with his assessment, but he is using the term correctly. Let’s see if you are man enough to apologize to him for calling him a moron when it is you that is wrong on two counts. Read and learn: http://moneyterms.co.uk/brand-dilution/
Apple does one.
Apple does 2 iPhone 6 and 6 Plus. Samsung does 2. LG does 2. Sony does 2.
So don’t reply after being proven wrong eh?
Do you wear your sunglasses at night?
I don’t think you know what the word dilute means.
Sure I do, my son. Sure I do.
And htc will screw it up with weird ads featuring RDJ doing batshit crazy things
I think they will be slightly smarter by now. Not the RDJ but the iron man this time around. :)
i’m gonna guess if it is really going to be called Aero, that it will focus on lightness or thinness or something in that sense.
Bring back the lit up rolling ball scroll on my original htc hero and I will get one. I really do miss that for some reason.
Dude! I really miss that phone! Loved the size too. Solid phone! Glad someone else shares the same nostalgia. :)
its a BB trackball copy
Lets remove that htc bar thats making them too big
HTC, please make a small high spec phone!
What ever it is HTC needs to make sure it has a really crappy camera, it seems to be what they do best!