LG G4’s less-than-perfect sales performance cause drastic cuts in Q2 forecast
Looks like the LG G4 might not be doing as good at retail as the South Korean company anticipated. Korean Media reports that investment firms and analysts have cut their Q2 forecasts — by nearly half for some — for LG’s mobile division due to missing sales targets.
Trouble in la-la land? Not necessarily. LG’s goal of selling 8 million units this year might be missed, but only slightly. The company targeted 2.6 million units per quarter, but are currently selling at a rate of just less than 2.5 million.
All of that is to say that this doesn’t mean the phone isn’t doing well. It’s probably still LG’s best selling Android phone yet (and for good reason), but it probably still isn’t good enough to top the muscle and might (in both marketing and merchandise) in their hometown neighbors affectionately known as Samsung.