ASUS reveals they’ve thought about buying HTC, and a deal could still happen
Two of Taiwan’s biggest technology buffs could eventually find themselves combine as one unit. ASUS CFO David Chang revealed to Reuters that they’ve talked about acquiring HTC in the past.
The report suggests that all they’ve done is talk about it, though no actual moves were made to try and strike a deal. The CFO also wasn’t coy about leaving open the possibility that they could still be exploring a takeover, though he noted that chances weren’t that great considering ASUS prefers to make moves which foster and promote internal, organic growth rather than picking up someone else’s sloppy seconds.
That HTC has a big, red “takeover” target on its back isn’t all that surprising. The company has been bleeding money for the better part of two years now, with only a couple of narrowly-positive quarters scattered throughout.
Things aren’t going to get any better with the launch of the HTC One M9, either. The company has reportedly cut component orders by a significant margin in the wake of weak sales, and they expect to suffer worse losses than they originally anticipated in their next financial report.
ASUS, on the other hand, has a thriving PC and tablet business, an up and coming smartphone arm, as well as the luxury of being able to fall back on computer monitors, network routers and other miscellaneous tech, all of which have proven to be lucrative areas for the Taiwanese company. Would you want to see this deal go down?