Samsung’s committed to using premium materials in more of their products going forward
The talk of Samsung using premium materials in their devices has been going on for a long time. People have been begging Samsung to ditch the faux materials and go with metal and glass. With the Samsung Galaxy S6 and Samsung Galaxy S6 Edge they finally built a device that looks premium, and they’re not looking back.
At an annual shareholder’s meeting Co-CEO Shin Jong Kyun reiterated Samsung’s commitment to premium materials. They plan to offer more devices with metal casing, slim designs, and high-definition displays. This new focus on quality is important for Samsung to bounce back after being down the last few quarters. It already rose Samsung shares by 1.9% when the new Galaxy S6 devices were announced.
We’re happy to hear that Samsung is taking build-quality more seriously. Manufacturers like HTC and Sony have long out-classed Samsung in terms of premium devices. Samsung has been able to create huge market share with massively successful marketing campaigns and offering tons of different devices. The designs were starting to feel bland, but the new S6 devices have breathed some life into Samsung.
[via Bloomberg]