Sony getting serious about America? US event scheduled for October 9th
Sony could be looking to make a statement about their intentions to have a bigger presence here in the United States. The company has scheduled an October 9th event where they’ve invited folks to “demand great.” Anyone paying attention to Xperia Z3 marketing knows that is the main tagline being used for the device.
We already know the phone is headed to at least T-Mobile, which is a very good start if they want to start to gain some penetration in the United States. Unfortunately we aren’t exactly sure what they’ll be showing. This could be a reintroduction, of sorts, for the Xperia Z3 here in the United States, and there’s a chance it could even come with an announcement of availability on more carriers. Another possibility is that we see a new phone altogether.
Sony hasn’t quite been able to gain traction along the lines of LG, Samsung, Motorola and HTC, but they’re going to need it if they want their mobile division to stay afloat. Recent reports suggest Sony is still bleeding a ton of money from that division — so much so that they expect it to contribute to a loss of around $2 billion.
That’s not chump change for a company of Sony’s size, so they’ll need to turn things around in a hurry if they want to prevent having to sell the division off. Let’s hope this event puts them on the right path to future success.
[via GSM Arena]