Isis rebranding their mobile wallet service to distance themselves from militant group of the same name
Try doing a Google search for ISIS and you’re bound to find 2 very different results. One of which is Isis, an NFC-based mobile wallet provider going head-to-head with Google Wallet, while the other, ISIS (all caps), is an acronym for the Islamic State of Iraq and Syria, a militant group making headlines recently for their unspeakable violence against their people. Yeah. Not exactly the name you want people to associate with your budding mobile payments business.
Isis CEO Michael Abbot announced today that they’ve officially made the decision to rebrand their company to something with a less negative connotation. Although an official name hasn’t been revealed as of yet, Abbot mentions they’ll have more to share in the coming months. We’ll be sure to keep you updated, and commend Isis for their decision, these sorta things are never easy.