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Facebook slips and launches Slingshot prematurely, their new app to take on Snapchat

After reportedly failing to secure Snapchat for $3 billion, it appears Facebook will soon fire back with a competitor of their own: Slingshot. The app, which landed in the Apple App Store earlier today, seems to have launched prematurely, with Facebook promptly removing the app while they prepare a formal press release no doubt. Before it was removed we were able to get a sneak peek at what the app will be about when it does launch, offering a unique take on sending photos and videos to friends.

Like Snapchat, you’ll be able to share or broadcast images or videos to a group of friends, only in order for them to view your media, they’ll first have to send you something in return. After unlocking your photo/video, they then have the opportunity to “react” to said message using a handy button in the app. This is a great way to check in with friends and is a fresh way of saying, “Hey, what are you up to right now?”

The real question is whether or not Facebook is planning on bringing this to Android as their slip up this morning was only for the iOS version of the app. As we await a formal announcement, tell us: do you think Slingshot has a chance at competing with a giant like Snapchat?

[TechCrunch]

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