OnePlus shows us how long it took rival OEMs to release devices after announcing


OnePlus One hands-on wm_21

It’s tough to wait. We get it. Especially when someone shows you something you absolutely must get your hands on as soon as possible. That’s the feeling many had after much hype beasting, new startup OnePlus officially unveiled the high-end, yet affordable, OnePlus One.

More like an early preview, things quickly turned sour for fans failing to nab one of OnePlus’ early invites. To help address complaints that OnePlus is dragging their feet when it comes to getting the One to market, the company’s PR team is once again performing a little damage control.

In a chart thrown together by OnePlus, they break down the exact amount of days it took for a few popular Android devices to become available after they had been announced. The results? With the exception of the HTC One M8 which technically became available the same day it was announced, it’s really nothing too different from what we’re seeing with the OnePlus One announced a little over 30 days ago. Check it out for yourself.

OnePlus One competition availability chart

As a new, relatively small company looking to make some noise in a crowded market, OnePlus is doing what they thought was a smart move: show off their new flagship device and quickly allow some eager fans the chance to buy the phone early, before it was available for a general release. Sounded like a great idea to us. Think about it. We all know Google launches their Nexus devices at the end of the year, but what if Google gave some lucky Android fans the chance to buy and test drive the Nexus 6 early? Would you be down? How this backfired on OnePlus is anyone’s guess.

In any case, OnePlus is simply urging fans to be patient and reminding those looking to buy the One that they’ll have their chance come later this month and without much difficulty. Honestly, it feels like only yesterday the OnePlus One was officially unveiled.

[OnePlus Forums]

Chris Chavez
I've been obsessed with consumer technology for about as long as I can remember, be it video games, photography, or mobile devices. If you can plug it in, I have to own it. Preparing for the day when Android finally becomes self-aware and I get to welcome our new robot overlords.

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  1. noticed how htc one m8 is missing from the chart as it was available on day 1 of announcement.

    1. I mean, there are a lot of phone left out of that chart and the One M8 was a very unique case.

      I think the point OnePlus is trying to to make is that it typically takes about a month from when a phone is announced, to when it becomes available to the public.

      As a small startup, we don’t expect them to compete with the big guys so in all fairness, we should maybe cut them a break?

      1. Cut them a break because they are a startup?

        Don’t label yourself a flagship killer and not expect to be compared to other flagships.

        1. Yup. Put up or shut up as they say.

          1. It’s not time to put up until the general release later this month. We’ll see how smooth everything goes…

          2. Wow, go buy a nexus 5 if you want a killer deal right now. This phone isn’t going to change anyone’s life too much from that phone. Over-hyped and people are riled. I think their marketing is creating a huge demand(ing).

          3. OnePlus = NoThanks

        2. Cut them a break because they’re a small startup that did an amazing job at offering top of the line smartphone that kills other flagships’ specs, while offering them at a price that, once again, kills other flagships.

          Now, I wont be getting the phone due to its size, but I over alll I like what OnePlus is doing with the One.

          1. That and they’re really not a start up but owned by Oppo.

          2. kills other smartphone specs………. lets see there
            1080p 5-5.5″ screen check
            Snapdragon 801 check
            2-3gbs of RAM check
            my point is specwise all the flagships are exactly the same
            the OPO got people’s attention with price, but the constant lying to consumers, bad PR, picking fights with nothing to back it up, prompting users to smash perfectly working hardware to have the chance to win the phone, and now this……… How much a break are they to get? I don’t care if it is day one, if you are this bad at your job, you get fired. OPO dug its own grave

          3. if a company can offer something of the exact same quality as other companies at half the price, haven’t they just killed their product? why would i buy from those other companies when i can get the very same thing from another for half the cost?

            other than the “5.5” in screen in a 5″ phone” where did they lie? what bad PR? picking fights? you mean like how samsung and apple are doing, but it’s okay for them right? 100K people singed up for smash the past and nearly 300K for raining invites. all voluntary. none of them were forced to do it.

            people just have an irrational sense of entitlement. that’s the real issue here.

          4. Oppo is pretty much majority (if not sole) owner of One plus. Its a small startup company on paper only. It was a backdoor way to get into new markets. Trying to play the role of the little engine that could. All a bunch of hogwash really.

          5. The specs are nothing special compared to other flagships. The price is.

        3. In sure many won’t agree with my analogy and that’s ok. But to me it seems like they picked a gun fight with a bunch of bad asses all packing heat and they brandish a big gun and start smack talking when it may not even be loaded lol.

        4. what does the release date have to do with the quality and pricing of the phone?

          1. The “quality and pricing of the phone” don’t mean much if no one can buy it. We don’t even have a firm release date yet, just vague statements of mid-June or late June. It sounds like even once it’s officially available, invites will still be required to purchase it, the invites will just be easier to get.

            I just want to order (or pre-order) the damn thing. I don’t want to have to sign up for some forum and jump through a bunch of hoops to purchase it. Just take my money and ship the damn thing to me when you have the stock. I can wait for stock to become available, just don’t make me jump through hoops when it does.

      2. If that is the case, they should have built them and give a real release and available purchase date of 6/30 or 7/30 to avoid all this negative publicity.

        Ian. B

    2. they addressed HTC in the thread where this graphic was taken. HTC held of their unveiling over for a month.

      they acknowledged exceptions.

  2. HTC, Announcment, 25th March, Release, 25th March. (A week later in most regions)

    1. the 25th of March is a week later than the 25th of March in most regions?

      Those are some weird regions :-P

      1. No. He’s saying that on many regions, the phone was released the week after March 25th.

    2. They seem to have left that one out :P

    3. Yeah? That’s brilliant. I like that.

  3. The problem with OnePlus is that those phones were more or less available for purchases around that time, they didn’t need invites.

    It’s the wait + invites that has people pissed.

  4. Lets not derail the complaint the complaint is not necessarily releasing the phone rather than their cruddy way of selling the device. Idk wth makes One Plus thinks its okay to post this comparison especially when the release date isn’t the problem its the way they are or will sell the phone. The Pre-Order system is not a bad system, this cluster uckf of a invite system is. So what is OnePlus trying to convey here with this post? that the “One” hasn’t been officially released yet? that these past people are some sort of beta? for a company whose philosophy is never settle and not cause customers hassle, they are really messing up here. The invite system is lame, at least with a PO system at least the customer is guaranteed to get one and everyone can eventually buy one.

    1. Agreed. Just set up a pre-order system, then deliver when the phones becomes available. Also, about half the chart is made up of phones that were sold through carriers, thus needing extra time for the carrier to test the device and make their own touches to the ROM. Even still, it will be late June(probably more like July) before its available to purchase by the general public.

    2. they said invites would be easily available later in june. if by late june its easy to get the phone, who cares if its by invite or pre-order?

      they already have pre-orders set up for china and they’re not getting phones either. either they have supply to fill demand or they don’t. pre-orders or invites, it doesn’t matter.

      and yes, the oneplus one hasn’t been released yet.

  5. They mentioned Europe release dates though. Where’s the US release dates on that chart?

    1. Most of the users are European on the forum and so the responded with Europe. Thats what I assume as one of the few Americans there. The stats have only a few hundred Americans online there.

      1. Well thats because Americans are more impulsive buyers than Europeans etc etc, We tend to just buy whatever the hell we want regardless of affordability, put it on credit card that has more buying power than what you could even make in 4 years, we take out all sorts of loans, or put em on contracts and pay monthly, etc etc…. Debt is no stranger to Americans sometimes that hole just gets bigger. If this thing was sold normally at a normal price this thing would have trouble staying in stock probably top the iPhone or even Samsung as mobile market leader.

  6. If they had a limited “preview” release (such as the LG3 that t-mobile is giving) it would have been fine. They are trying to compete one customer to another in order to buy a phone. The way I see it is like black friday crowd elbowing and pushing each other to get to the shelves. Remember one person was killed when she fell and trampled over by the crowd.

  7. They’re making it really easy for me to NOT want an OPO anymore every time they post something. I don’t mind the pre-order wait, but the forum early supporters invite gimmick is sickening.

    1. Yeah, the LG G3 is looking more and more appealing every day.

  8. Nice cop out response.

  9. Well the LG G3 was announced at the end of May and here in the UK only the 2GB/16 GB variant will be available from early July. There has been no information as to when (or if) the 3GB/32GB variant will reach the UK. Samsung do the same – We’re still waiting for the 64Gb Galaxy Note3 announced at the launch last year and the 32GB S3 announced around 2 years ago!

  10. Well, I feel like a big difference with the other companies is that you get a solid date. There are a lot of dates floating around for the OPO and the dates don’t even guarantee you a purchase. I was excited for this phone but not having a solid date and possibly having to wait even longer then any date mentioned has kind of shied me away. I applaud what they doing though. I hope it kicks off and puts pressure on the bigger companies but as each day passes, I question if this phone is right for me.

  11. One Plus One should never have chosen the “Never settle” marketing phrase. Seems like many that have been waiting for this one have had to settle in one way or another (Phone is as big as Note 3, but smaller screen; Bigger than G3; Early purchasers don’t get a charger, and one didn’t even get the phone; Now, all those required to wait have to settle for waiting until One Plus One decides to give a release date and gives comparisons to other OEM’s that are supposed to be the ones that people shouldn’t “settle” for?). Who the heck is handling their marketing and PR?

  12. I think I figured out what Never Settle really means: It’s the release date!

  13. I don’t mind the pre-order wait, but the forum early supporters invite gimmick is sickening.

  14. One plus are jokers

  15. Hmmm

    1. they don’t have a million members on their forum and they never promised to fill a million orders by this time.

      you can’t be mad that someone didn’t fulfill a promise they never made to you.

      1. I’m sorry but companies don’t get by playing little invite games. I am one of the members and would love to get my hands on a oneplus. But the invite system is turning me off more and more

        1. they came up with contests to allow some people to get the device ahead of release schedule. what’s wrong with that?

          1. Because there entire release schedule is an invite system, it’s one thing to do contest before your main release but to be doing invites as your main source for product release is just ridiculous. I’m pretty sure a lot of people would agree with me.

          2. If they don’t have enough product in Stock that’s fine but don’t sugar coat it by playing games

      2. There were 1.3 million “members” in China when they opened up pre-orders last week. The English forum is just one tiny piece.

    2. You mean “their” and the phone hasn’t been released yet only announced. Quit crying.

      1. Sounds like your the one crying

  16. Companies announce early to plea for you to hold out for their phone. If you look at it that way. it’s not so bad. If they called the early invites beta testers that would be required to test and to report bugs then it is easier to swallow and wouldn’t feel like they are holding out on us. Usually it’s a matter of a week once the early devices that go out to bloggers and reporters and the public gets theirs. Abnormal behavior and not meeting expectations create dissonance.

  17. Lol @ the glaring omission of the M8.

    1. You noticed that too?

  18. I think they deserve a little bit of a break. Notice I said a little, their marketing campaign sucked. From the never settle slogan and all that implied, to the fiasco with the size of the phone, to the whole “hey smash your current working phone to win this phone that’s not out yet” thing. They should have just used the money that they spent on marketing to produce more phones IMO. Oh and I almost forgot about the invite system for actually receiving a phone. They should have just kept it simple with regard to all that. People just want something affordable in this economy. I know I do that’s why I have a Nexus 5

  19. i’m thoroughly convinced all or most of the people trolling oneplus forums are payed employees of their competitors. HTC, samsung, and apple have their moles working overtime.

  20. I was really excited about the phone as they slowly leaked the specs on it. Then there was a countdown to the big unveiling along with some contests for a few lucky people to get their hands on a device. Now it’s just a big waiting game. After the unveiling, there were speculations that the invites would start going out towards the end of May, but we still don’t really have an idea when the invites will go out and even when they do go out, it’s unclear how long it will take to actually get an invite yourself or when the device will be generally available.

    I’d like to see a new chart showing the announcement dates and the DATE these companies set a release date for general availability.

    1. Exactly! At least with the other flagships we knew how long to wait. With the oneplus I am not even sure if I will be able to get one, ever… And the Motorola moto x was not announced to be released in Europe so there were no expectations. Another example of oneplus deceiving marketing that have made so many potential customers crossed.

  21. I’m on Verizon so I can’t use this phone but I want to buy one just to support them and what they are doing. They are going to sell a high-end phone with a great rom.

  22. Oneplus one is available on oppomart, neednot invite code

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